Email Marketing Manager

JR United Kingdom; West Midlands Combined Authority; Remote; GBP 40,000 - 60,000; Full time

Job summary

A UK-based affiliate business seeks an experienced Email Marketing Manager to drive end-to-end email and SMS campaigns. The ideal candidate should possess a bachelor's degree, over 3 years of experience in digital marketing, and a strong proficiency in Ontraport. This remote role allows for collaboration across various teams to enhance engagement and optimize marketing strategies.

Qualifications

• 3+ years of experience in digital marketing or IT.
• At least 2 years of hands-on experience with Ontraport.
• Proven success in multi-channel campaigns.

Responsibilities

• Lead and optimize email and SMS campaigns from planning to analysis.
• Analyze performance and improve ROI with data insights.
• Ensure compliance with industry guidelines and best practices.

Skills

Email Marketing Technology

Audience Segmentation

Personalisation

Data-driven Decision-making

Campaign Analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Ontraport

Job description

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BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain.

The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making.

iGaming experience is essential, with Ontraport experience preferred.

Responsibilities

• Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
• Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
• Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
• Manage customer data: Maintain and enhance email databases and marketing automation journeys.
• Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
• Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
• Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
• Other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
• 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport
• Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
• Experience collaborating across teams and presenting to both technical and non-technical stakeholders