Email Marketing Executive

The Candidate Ltd; Greater Manchester; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a skilled marketing professional to join their dynamic team. This hybrid role offers the chance to shape communication strategies through innovative email and SMS campaigns. You will work closely with the CRM Manager and the design team to enhance customer engagement and drive conversion rates. With a collaborative environment that fosters creativity, this is an excellent opportunity for those passionate about marketing to make a significant impact in a flourishing organization. If you're organized and eager to contribute, this role could be perfect for you.

Qualifications

• Minimum two years experience in a similar role.
• Strong understanding of email marketing strategies.

Responsibilities

• Plan and execute engaging email and SMS campaigns.
• Analyse and report on key performance indicators (KPIs).
• Support the CRM Manager with A/B testing.

Skills

Email Marketing

Data Segmentation

Customer Journey Mapping

Analytical Skills

Basic HTML

Education

Degree in Marketing

Tools

Google Analytics

Job description

I am representing a dynamic and rapidly expanding company, known for its significant impact in the industry. With a history of assisting millions of customers, this business stands out as a prominent player. The team is welcoming, professional, and forward-thinking, providing a collaborative environment where creativity and ambition thrive. This is an excellent opportunity to gain valuable experience in a key area of a flourishing organisation.

We are seeking a skilled and enthusiastic individual to join the wider Marketing team, reporting directly to the CRM Manager. You will be instrumental in shaping our communication strategy through various digital channels. This hybrid position offers a mix of office-based work in Greater Manchester and remote work from home. If you have a passion for marketing, are highly organised, and eager to contribute to a dynamic environment, this opportunity could be ideal for you.

Key Responsibilities

1. Plan and execute engaging email and SMS campaigns, ensuring timely delivery.
2. Enhance existing communications to boost customer engagement and conversion rates.
3. Analyse and report on key performance indicators (KPIs) for email and SMS, including commercial performance, engagement metrics, and industry benchmarks.
4. Assist with data segmentation to create targeted marketing campaigns.
5. Support the CRM Manager with A/B testing and apply insights to improve future campaigns.
6. Work closely with the in-house design team to create visually appealing emails.

Role Requirements

• A degree in Marketing or an equivalent subject.
• Minimum two years experience in a similar role.
• Strong understanding of email marketing strategies and customer journey mapping within an email platform.
• Basic HTML knowledge is desirable.
• Experience using analytical tools such as Google Analytics.

Please note, due to high volumes of applications, we are not always able to respond to all unsuccessful applicants. However, we wish everyone the best with their job search.

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