Email Marketing Executive

BODEN; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Bonus scheme

Clothing allowance

Employee discount

Holiday entitlement

Retail discounts

Virtual GP

Free parking

Job summary

Boden is seeking an Email Marketing Executive to join our team in London. The role focuses on building, testing, and sending email and SMS campaigns, ensuring deadlines are met with high quality, and maintaining excellent customer experience.

The position is hybrid: 3 days in our North Acton office and 2 days from home, offering a competitive salary, annual bonus, clothing allowance, and staff discounts. You will work with the CRM team to optimise campaigns and reporting.

Qualifications

• Experience building and deploying email/SMS campaigns
• Attention to detail and ability to work under pressure
• Good communication skills
• Willingness to learn and grow
• Basic HTML knowledge preferred

Responsibilities

• Support end-to-end campaign lifecycle including build, test, and delivery
• Use Ometria to build emails using Boden templates
• Tag emails for tracking and reporting
• Maintain CRM delivery quality and first-time QA
• Render tests across multiple email clients and browsers
• Liaise with stakeholders to ensure in-stock products and correct destinations
• Deploy emails per schedule
• Build customer segments within ESP
• Ensure sends complete after scheduling
• Enhance CRM templates and processes
• Identify new email best practices

Skills

Teamwork

Prioritization

Communication

Growth mindset

Basic HTML

Email marketing knowledge

Tools

ESP platforms

Job description

Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.

OVERVIEW

The Email Marketing Executive's responsibilities lie in the building, testing and sending of email and SMS campaigns, ensuring all campaign deployment deadlines are met and executed to a consistently high standard. They should possess impeccable attention to detail along with good communication skills, and work well under pressure. As well as demonstrating an eagerness to learn and grow to provide the best customer experience.

Location: 3 days per week at our North Acton office, 2 days from home.

WHAT YOU WILL DO

• Support the end-to-end campaign lifecycle. This includes ensuring emails and SMS are accurately built, thoroughly tested, and delivered on schedule, with post-campaign reporting.
• Use Ometria to build emails using the supplied Boden templates
• Ensure all emails are correctly tagged for tracking and reporting purposes
• Maintain operational excellence across CRM delivery, consistently delivering high first time QA pass rates and ensuring accuracy across all email and SMS campaigns.
• Render test across multiple email clients (Gmail, Hotmail, Outlook etc) and browsers (eg IE, Firefox, Chrome plus their versions)
• Liaise with stakeholders from the business to ensure marketing comms contain in stock product and are linking to the correct destination
• Deploy emails based on email schedule
• Build customer segments within the ESP as briefed
• Ensuring all sends are completed fully after scheduling
• Enhance CRM templates and operational processes to improve speed, accuracy, and scalability
• Identify new email best practices

WHAT WE ARE LOOKING FOR

• Excellent teamwork skills
• Can manage competing priorities
• Good communication skills
• An understanding of email best practices
• Some experience of using ESP platforms
• Eager to learn and grow, with the drive to pick things up quickly and build on feedback
• Basic HTML understanding (nice to have)

OUR BEHAVIOURS

• At Boden, how we work matters just as much as what we deliver.
• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we've said we’ll do.
• We care about doing a good job - and we care about each other. We're always kind, often honest, and we will push for high standards without making it heavy.
• We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.

WHAT WE OFFER

• Competitive salary & targeted annual bonus scheme
• Generous Boden clothing allowance
• 30% discount on all current clothing ranges
• 25 days holiday annual, plus Bank Holidays
• Online portal with an array of discounts on retail & entertainment
• Virtual GP Service for you and your household
• Free onsite parking and subsidised café

We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.

We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.