Email and CRM Coordinator (Maternity Cover)

COS; Greater London; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

25% discount on H&M Group brands

Development opportunities

Incentive Program (HIP)

Job summary

A leading fashion retailer based in London seeks an Email & CRM Coordinator to support CRM initiatives and engage customers through targeted email and SMS campaigns. Responsibilities include developing and deploying campaigns, testing templates for accuracy, and reporting on performance metrics. Ideal candidates will have experience in a fast-paced CRM environment, strong analytical abilities, and a customer-first approach. This full-time role is temporary cover for maternity leave, offering attractive benefits like a 25% discount on H&M Group brands.

Qualifications

• Experience in a fast-moving CRM team, building and reporting across email and SMS campaigns.
• Familiarity with ESPs and building campaigns.
• Confidence in analyzing campaigns to attribute market performance.

Responsibilities

• Develop, build and deploy email and SMS campaigns.
• Test newsletters before sending for accuracy.
• Collaborate with marketing teams for consistent messaging.

Skills

Email marketing

CRM tools

Analytical skills

Customer segmentation

Communication skills

Tools

Emarsys

Job description

Overview

We are looking for an Email & CRM Coordinator (maternity cover) to join our European Regional Team based in London. This role supports the implementation of CRM initiatives to drive engagement, loyalty and profitable growth, contributing to key business KPIs for the region.

What you will do

• Develop, build and deploy email and SMS campaigns across our European markets, ensuring accurate, consistent and timely delivery.
• Test all newsletters before sending to ensure accurate template responsiveness across devices and email providers.
• Optimise and refresh triggered campaigns to be seasonally relevant and aligned with key content moments.
• Report on newsletter and trigger campaigns, driving optimum engagement and conversion across all customer segments.
• Collaborate with the regional performance marketing team to ensure consistent messaging of campaigns and promotions across all channels to maximise KPIs (traffic, conversion and revenue).
• Collaborate with the CRM Specialist to drive personalised experiences through a strong test-and-learn approach.
• Drive innovation across campaigns, monitor the competitor landscape and developments within CRM and tech capabilities.

Qualifications

• Experience working in a fast-moving CRM team, building and reporting across email and SMS campaigns, ideally in the fashion industry.
• Familiarity with ESPs (Emarsys is a plus), building campaigns and technical automated workflows.
• Confidence analysing campaigns and attributing market performance to regional KPIs.
• Customer-first mindset with ability to deliver personalised experiences through insight, content and segmentation.
• Strong visual presentation, organisational, analytical and communication skills.
• Ability to prioritise and manage time independently.

Additional Information

This is a full-time position on a temporary maternity cover contract based in London. Please apply including your CV as soon as possible. Due to data policy, we only accept applications via the careers page.

Benefits

We offer attractive benefits with development opportunities. All staff receive a 25% discount on H&M Group brands in stores and online. In addition, employees are included in the H&M Incentive Program (HIP). Read more about the program here.

Inclusion & Diversity

At COS we’re committed to inclusive, diverse and equitable workplaces. We consider all diversity dimensions in our recruitment process.

Company Description

COS offers a ready-to-wear wardrobe and accessories rooted in quality and lasting design, with a luxury aesthetic and emphasis on craftsmanship and innovation.