Email Marketing/CRM Assistant

Camping and Caravanning Club; Coventry; Hybrid; GBP 26,000 - 33,000; Full time

Benefits offered by this job

Annual leave

Pension

Life assurance

Assistance programme

Staff membership

Hybrid working

Job summary

The Camping and Caravanning Club is recruiting for an Email Marketing/CRM Assistant on a permanent contract within our Marketing department. The Email Marketing/CRM Assistant supports the Email Marketing/CRM team in the day-to-day execution and maintenance of email marketing campaigns.

This role helps ensure the delivery of timely, accurate, and on-brand email communications that support lead nurturing, customer engagement, and conversion goals, upholding the Club brand standards.

Qualifications

• GCSE/Level 2 in English and Maths is required.
• Experience in digital marketing or administrative roles is preferred.
• Proficiency in MS Office, especially Excel, and strong communication skills.

Responsibilities

• Assist in building, testing, scheduling, and deploying email campaigns.
• Manage the deployment calendar and track deadlines and assets.
• Perform QA across email clients for accuracy and rendering.
• Monitor open/click metrics and prepare performance reports.
• Support updates to existing email journeys and A/B tests.
• Implement audience segmentation and list updates in the email platform.
• Coordinate with design to ensure on-brand copy and assets.
• Help with data hygiene and basic deployment troubleshooting.
• Ensure compliance with data protection and marketing regulations.

Skills

Excel

Campaigns

Digital marketing

Communication skills

Proofreading

Education

GCSE English & Maths

Tools

Email platform

CRM software

Job description

Permanent - Full time - £25,500kpa

The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring. We are recruiting for an Email Marketing/CRM Assistant on a permanent contract within our Marketing department. The Email Marketing/CRM Assistant supports the Email Marketing/CRM team in the day-to-day execution and maintenance of email marketing campaigns. This role helps ensure the delivery of timely, accurate, and on-brand email communications that support lead nurturing, customer engagement, and conversion goals, upholding the Club brand standards.

Permanent - Full time - £25,500kpa

The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring. We are recruiting for an Email Marketing/CRM Assistant on a permanent contract within our Marketing department. The Email Marketing/CRM Assistant supports the Email Marketing/CRM team in the day-to-day execution and maintenance of email marketing campaigns. This role helps ensure the delivery of timely, accurate, and on-brand email communications that support lead nurturing, customer engagement, and conversion goals, upholding the Club brand standards.

Daily duties and responsibilities will include:

• Assist in the build, testing, scheduling, and deployment of various email marketing campaigns (newsletters, promotional emails, automated journeys, transactional communications) using the email platform.
• Administer the team's email deployment calendar and schedule, ensuring all deadlines are met. Track the status of email tasks, content, and assets across the execution workflow.
• Conduct rigorous quality checks and cross email client testing on email campaigns prior to deployment to ensure accuracy, responsiveness, and consistent rendering across various email clients and devices.
• Monitor key email metrics (e.g., open rates, click-through rates) and assist in gathering data and preparing regular performance reports for the team.
• Assist in reviewing and implementing updates or content refreshes to existing email automation series (journeys).
• Support the setup and execution of A/B tests on email elements (subject lines, content, CTAs, send times) as directed, recording results and insights.
• Implement audience segmentation lists and updates within the email platform to support targeted campaigns.
• Work with wider department including design teams to confirm email assets and copy are engaging, on-brand, and meet technical requirements for email delivery.
• Assist with email platform management tasks, including managing lists, ensuring data hygiene, and troubleshooting basic technical issues related to deployment and automation working with line manager.
• Ensure all email activities adhere to relevant data protection and marketing regulations.
• Provide essential administrative and campaign support to the Email Marketing/CRM Manager and the broader marketing team, helping to integrate email activities with wider marketing initiatives.
• Contribute ideas and relevant information during planning and meeting sessions to help align campaigns with departmental goals.

We are looking for the following in applications:

• GCSE/Level 2 equivalent in English and Maths.
• Basic familiarity with campaign building, list management, and reporting.
• Experience in a digital marketing or administrative capacity, preferably with exposure to email marketing platforms
• Proficient skills in all Microsoft Office packages, especially Excel.
• Excellent written and verbal communication skills, with strong attention to detail and proof-reading skills.

The Camping and Caravanning Club is a fantastic place to work, with a supportive and dedicated team. We've been helping people enjoy the great outdoors for over 120 years.

We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve:
Benefits include 28 days annual leave plus bank holidays and holiday purchase scheme, 10% pension (5% / 5%), 3 x salary life assurance, an employee assistance programme, free staff membership for discounts on our Club sites and with our retail partners. We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period).

We are especially keen to encourage expressions of interest from people currently under-represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment.

We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply.

We would encourage all applicants to apply as soon as possible as we may close vacancies early should we receive a high number of applications.

For this role, you must have evidence of the right to work in the UK.

Applications close: 10th September 2026