Email Marketing Assistant

Leigh Day; Manchester; Hybrid; GBP 18,000 - 24,000; Full time

Benefits offered by this job

Hybrid working

29 days annual leave

Enhanced pension contributions

Life assurance 4 x salary

Healthcare cash plan

Cycle to Work scheme

Discounted gym membership

Enhanced maternity & paternity pay

Electric car scheme

Job summary

Leigh Day in Manchester is seeking a junior Marketing Assistant to support the Group Claims email marketing campaigns and assist the wider marketing team in a market leading multi-channel client acquisition, conversion and retention strategy.

You will help plan, produce, and analyse email campaigns, build engaging content with clear calls to action, and contribute to reports and data management as part of a busy, collaborative environment.

Qualifications

• Experience working with email marketing/ CRM systems.
• Experience creating engaging email marketing campaigns.
• Understanding of customer journey, retention, acquisition, and engagement strategies.

Responsibilities

• Plan and deliver data driven, client-friendly email campaigns on brand.
• Produce regular email campaigns for distribution to different client groups.
• Create engaging email content with clear calls to action.
• Produce regular reports on email campaign effectiveness.
• Analyse and optimise campaigns (segmentation, A/B tests, open and click rates).
• Assist in data management for group claims campaigns.

Skills

Email marketing

CRM systems

Campaign content creation

Tools

HubSpot

Dotdigital

Job description

Overall purpose of the role

We are looking for a candidate who has recently finished education (college or university) to support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy. This a junior role and would best suit someone looking to start their marketing career in the legal field.

Overall purpose of the role

We are looking for a candidate who has recently finished education (college or university) to support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy. This a junior role and would best suit someone looking to start their marketing career in the legal field.

Main Duties And Responsibilities

• Work closely with the Group Claims Marketing team to plan and deliver data driven, client friendly and ‘on brand' email campaigns
• Produce regular email campaigns for distribution to different client groups in a timely manner
• Produce engaging email content with clear calls to action
• Produce regular reports on email campaign effectiveness
• Regular analysis, review and optimisation of email campaigns, including;
• Segmenting data
• A/B testing
• Open rates
• Click through rates

Other Responsibilities

• To maintain a flexible approach whilst assisting in implementing group claims campaign plans
• Working collaboratively across wider marketing teams
• Working collaboratively with various Group Claims legal teams
• Any other tasks that might from time to time be required
• Assisting in data management on group claims

Person specification

Essential

• Genuine interest to work with a leading claimant law firm, and passionate about providing access to justice to all
• Experience working with email marketing/ CRM systems
• Experience creating engaging email marketing campaigns
• An understanding of customer journey, retention, acquisition, and engagement strategies
• Ability to communicate accurately, clearly, and concisely, in writing and verbally
• Excellent attention to detail and strong organisational skills
• Experience of working within a busy environment, both individually and as a team
• Managing multiple projects to tight deadlines
• Experienced building close relationships with senior stakeholders and team members
• Enthusiastic and motivated to expand knowledge and responsibility
• Patient, resilient and flexible

Desirable

• Experience using HubSpot or Dotdigital
• Experience in the legal sector, or other professional services

About Leigh Day

We are a top 100 law firm committed to claimant-only cases, ensuring that individuals have the same access to justice as the UK Government and large corporations. We're not afraid to take on difficult and challenging cases involving medical negligence, serious personal injuries, discrimination in the workplace, defective products and human rights abuses in this country and overseas.

Benefits

• Hybrid working (typically 2-3 days from home for a full time worker)
• 29 days annual leave (excluding public holidays)
• Enhanced pension contributions
• Life assurance 4 x salary
• Healthcare cash plan
• Cycle to Work scheme
• Discounted gym membership
• Enhanced maternity & paternity pay
• Electric car scheme