Email Marketing Assistant

Leigh Day And Co; Manchester; On-site; GBP 18,000 - 23,000; Full time

Benefits offered by this job

Hybrid working

29 days annual leave

Enhanced pension contributions

Life assurance 4 x salary

Cycle to Work scheme

Discounted gym membership

Enhanced maternity & paternity pay

Electric car scheme

Job summary

Leigh Day, a leading claimant law firm, seeks a junior marketer to support Group Claims email marketing and campaigns, working with the wider marketing teams to drive client acquisition, conversion and retention. You will plan, execute and optimise data‑driven email campaigns, generate reports, and collaborate with legal teams across campaigns.

Hybrid working enables a balance between home and office in a fast-paced legal setting.

Qualifications

• Experience with email marketing/CRM systems.
• Experience creating engaging email marketing campaigns.
• Understanding of customer journey, retention, acquisition and engagement strategies.
• Ability to communicate clearly in writing and verbally.

Responsibilities

• Plan and deliver data driven, client friendly email campaigns.
• Produce regular email campaigns for distribution to client groups.
• Create engaging email content with clear calls to action.
• Produce regular reports on email campaign effectiveness.
• Analyse campaigns: segment data, perform A/B tests, monitor open and click rates.

Skills

Email marketing

CRM systems

Content creation

Stakeholder management

Tools

HubSpot

Dotdigital

Job description

We are looking for a candidate who has recently finished education (college or university) to support and assist in delivering the Group Claims email marketing and communication campaigns, while working with the wider marketing teams as part of a market leading multi-channel client acquisition, conversion, and retention strategy. This a junior role and would best suit someone looking to start their marketing career in the legal field.

Main duties and responsibilities

• Work closely with the Group Claims Marketing team to plan and deliver data driven, client friendly and 'on brand' email campaigns
• Produce regular email campaigns for distribution to different client groups in a timely manner
• Produce engaging email content with clear calls to action
• Produce regular reports on email campaign effectiveness
• Regular analysis, review and optimisation of email campaigns, including;
• Segmenting data
• A/B testing
• Open rates
• Click through rates

Other responsibilities

• To maintain a flexible approach whilst assisting in implementing group claims campaign plans
• Working collaboratively across wider marketing teams
• Working collaboratively with various Group Claims legal teams
• Any other tasks that might from time to time be required
• Assisting in data management on group claims

Person specification

• Genuine interest to work with a leading claimant law firm, and passionate about providing access to justice to all
• Experience working with email marketing/ CRM systems
• Experience creating engaging email marketing campaigns
• An understanding of customer journey, retention, acquisition, and engagement strategies
• Ability to communicate accurately, clearly, and concisely, in writing and verbally
• Excellent attention to detail and strong organisational skills
• Experience of working within a busy environment, both individually and as a team
• Managing multiple projects to tight deadlines
• Experienced building close relationships with senior stakeholders and team members
• Enthusiastic and motivated to expand knowledge and responsibility
• Patient, resilient and flexible
• Experience using HubSpot or Dotdigital
• Experience in the legal sector, or other professional services

About Leigh Day

We are a top 100 law firmcommitted to claimant-only cases, ensuring that individuals have the same access to justice as the UK Government and large corporations. We're not afraid to take on difficult and challenging cases involving medical negligence, serious personal injuries, discrimination in the workplace, defective products and human rights abuses in this country and overseas.

• Hybrid working (typically 2-3 days from home for a full time worker)
• 29 days annual leave (excluding public holidays)
• Enhanced pension contributions
• Life assurance 4 x salary
• Cycle to Work scheme
• Discounted gym membership
• Enhanced maternity & paternity pay
• Electric car scheme

Commitment to equality, diversity, and inclusion

Leigh Day is committed to the principles of equality, diversity, and inclusion. We value the diversity of our colleagues, our clients and the third parties with whom we work. We seek to create an environment where everyone feels included and valued for their unique characteristics, skills and abilities and supported in their needs and responsibilities.

We welcome applicants from all sections of the community regardless of age, sex, gender (or gender identity), ethnicity, disability, sexual orientation and transgender status. Please let us know if you would like to discuss any reasonable adjustments at any stage of the application or recruitment process. There is an option to detail this on your application form, however, please just get in touch should you wish to discuss this prior to formally submitting an application. Please note all conversations or disclosures are treated in the strictest confidence.