Programme Marketing Contractor URGENT

The National College; Sheffield; Hybrid; GBP 39,000 - 56,000; Full time

Benefits offered by this job

Mental health support 24/7

Flexible working

Birthday off

Pension contribution

Life assurance

Job summary

The National College, part of the National Education Group (NEG), is seeking a hands-on multichannel campaign marketer to lead integrated, conversion-focused campaigns this winter. You will own November and December campaigns, plan New Year activity in advance, and ensure timely email deployment across channels.

You will drive segmentation, develop tailored messaging for school leaders to educators, and manage reactive PAYG campaigns reacting quickly to DfE guidance.

Qualifications

• Multichannel campaign management across email, paid media, social, web and landing pages.
• Segment and TAM management for varied audiences and calls to action.
• Direct-response marketing driving leads and digital sales.
• Creative briefing to align Design, Content and Digital teams.

Responsibilities

• Own integrated campaigns for November and December.
• Plan New Year activity with briefs and channel plans ready before break.
• Maintain Always-on activity and optimize campaigns in parallel with topical activity.
• Track engagement, leads, digital sales and pipeline with monthly summaries.

Skills

Multichannel campaigns

Segmentation & TAM

Direct-response marketing

Creative briefing

HubSpot execution

Live campaigns handover

Tools

HubSpot

Job description

Contract: Fixed-term, c.9 weeks (16 November 2026 - 15 January 2027)

Days: 5 days a week until 11 December, then 3 days a week to 15 January

Work model: Hybrid

About National Education Group (NEG)

National Education Group (NEG), a leading EdTech SaaS business in the global education sector, backed by Synova. Through platforms including The National College, NEG supports over 54,000 institutions and more than 1.5 million educators worldwide, work recognised with 21 major EdTech awards, including Supplier of the Year on multiple occasions.

The Role

We're looking for a hands-on multichannel campaign marketer to lead integrated, conversion-focused campaigns this winter. You'll own November and December campaigns, get New Year activity planned early, and keep every email going out on time.

We work B2B2C

we reach schools and trusts as organisations, and educators as individuals. That means your campaigns will drive both lead generation and online digital sales.

What You'll Deliver

Integrated campaign delivery

• November and December campaigns: own integrated campaigns across email, paid media, organic social, website and landing pages, and get every one launched on schedule
• New Year planning: agree objectives, themes and audiences for January, and have briefs and channel plans ready before the December break
• Always-on activity: refresh, repurpose and optimise ongoing campaigns so they work alongside topical activity, never against it

Audiences and propositions

• Segments and TAMs: plan campaigns for different audiences, from school and trust leaders to individual educators, adapting messaging, propositions and calls to action for each
• New Business campaigns: engage non-members with insight and sector updates that convert into membership enquiries, demo requests and PAYG sales
• Reactive PAYG campaigns: when Department for Education guidance changes, get relevant training in front of the right audience across the right channels, aiming for 24 hours from announcement to launch

Creative and execution

• Creative briefing: turn campaign objectives into clear briefs for Design, Content and Digital, keeping messaging and creative consistent across every channel
• HubSpot build and send: write, build, QA and schedule emails, landing pages, forms and simple nurture sequences using our existing templates

Performance and collaboration

• Conversion and testing: track engagement, leads, digital sales and pipeline; run at least one A/B test a month; and share a monthly summary with clear recommendations
• Stakeholders: keep Content, Design, Digital, Product Marketing and Sales aligned, and brief Sales on every launch
• Handover: leave a clear handover, covering live campaigns, the roadmap, open briefs and key contacts

What You'll Bring

Essential

• Multichannel campaign management: you understand how email, paid media, organic social, website and landing pages work together, and you've co-ordinated integrated campaigns across them
• Segment and TAM management: you've planned and run campaigns across multiple audiences, segments and TAMs, tailoring messaging, propositions and calls to action for each
• Direct-response marketing: you write conversion-focused copy and shape creative across email, web, landing pages and digital ads, and you know what drives engagement, leads and digital sales
• Creative briefing: you turn campaign objectives into clear briefs that Design, Content and Digital teams can run with
• Commercial and conversion focus: you're confident with conversion optimisation, testing and campaign data, and you spot opportunities to improve results across both lead generation and online sales
• Hands-on HubSpot execution: you build emails, landing pages, forms, lists and simple workflows in Marketing Hub without needing support
• Ready to hit the ground running: you're comfortable picking up live campaigns in week one

Nice to have

• Experience in a B2B2C mode, or marketing to education, membership or subscription audiences
• Familiarity with the UK schools sector or the DfE policy landscape

Job Benefits

At TNC, we're passionate about helping organisations grow and thrive through knowledge and connection. You'll be part of a company that values people, encourages personal development, and celebrates success. You'll work with people who value collaboration, innovation, and high standards.

Your Wellbeing

• 24/7 mental health support and GP access for you and your family
• Personal fitness, nutrition, legal and financial support
• Free flu jab every winter

Your Time

• 25 days plus bank holidays rising to 30, with the option to buy or sell days
• Birthday off
• Paid charity day
• Genuinely flexible working

Your Future & Family

• Enhanced family pay from day one
• 5% employee (including 1% tax relief) and 3% employer pension contribution
• Life assurance 4x salary

Your Growth

• 3 weeks expert led onboarding
• Commercial sales training
• Bites and insights sessions
• Professional development with time and support
• One professional subscription covered annually

Our Culture

• Regular socials and collaboration days
• Annual summer and winter parties to celebrate our successes
• Free barista quality coffee, fruit, snacks and drinks in our office