Email + CRM Marketing Manager - Mid-size Media Corporation

Media IQ Recruitment Ltd; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A mid-size media company based in London is seeking an Email + CRM Marketing Manager to lead their email marketing strategy. The role involves managing end-to-end email campaigns, utilizing Salesforce for marketing, and driving lead generation activities. The ideal candidate will have strong experience with email marketing tools, great copywriting skills, and be able to analyze campaign performance metrics effectively.

Qualifications

• Hands-on experience with Mailchimp or similar tools.
• Experience executing lead nurture and activation campaigns.
• Strong analytical skills to interpret metrics.

Responsibilities

• Devise and manage the email and CRM marketing strategy.
• Create audience segments and run personalised campaigns.
• Track key campaign metrics and report their impact.

Skills

Email Marketing

Salesforce

Lead Generation

Analytical Skills

Copywriting

Tools

Mailchimp

Google Analytics

Job description

Email + CRM Marketing Manager - Mid-size Media Corporation

Job Sector

Marketing / PR / Product Management

Contract Type

Permanent

Location

5 days a week from Central London

Up to £55k basic plus benefits

Job Reference

MediaIQ-MX5-21

Do you have strong email marketing experience?

Do you know how to utilise Salesforce for marketing?

Want to take ownership of the marketing for a mid-size fast growing media company?

If yes, please read on...

The Company

Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.

The Role ofEmail + CRM Marketing Manager

• Devise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goals
• Create audience segments and run highly personalised email campaigns
• Run lead nurturing activities to drive conversions
• Work cross functionally to ensure email and Salesforce helps meet different business objectives
• Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
• Track key campaign metrics and report their impact on business performance
• Manage end-to-end email campaigns
• Write compelling copy and calls-to-action to drive conversions
• Experiment and run A/B or multivariate tests to optimise campaign performance

Requirements for thisEmail + CRM Marketing Manager position

• Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
• Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
• Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
• Debugging skills to identify deliverability issues and correct them
• Great copywriting and communication skills
• HTML/CSS knowledge preferred but not essential
• Strong analytical skills to interpret meaning from campaign metrics

Please note that you will be required to work from their London offices 5 days a week (at least to begin with).

If you think that you could be theEmail + CRM Marketing Manager our client is looking for, please apply