Digital Marketing Manager

Head Resourcing; City of Edinburgh; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

An innovative Scottish business in the healthcare sector is seeking a Digital Marketing Manager to spearhead the development of a new website. This role offers the opportunity to influence the marketing strategy and drive commercial growth through exceptional digital marketing skills. Join a dynamic team in a hybrid working environment, where your analytical mindset will help elevate the company's digital presence. If you're ready to make a significant impact in a growing organization, this position is perfect for you.

Qualifications

• Lead the development of a new company website.
• Manage existing website estate and drive non-organic traffic.

Responsibilities

• Improve conversion rates to contribute to commercial growth.
• Make data-driven digital marketing decisions.

Skills

Digital Marketing

Website UX

Paid Search

CRO

Project Management

Data Analysis

Job description

Job Description

Hybrid – Central Edinburgh

Salary – Up to £55,000

Role – Digital Marketing Manager

Head Resourcing have partnered with a growing Scottish business in the healthcare sector to support their search for a Digital Marketing Manager to join their evolving Marketing department.

This role would suit a Digital Marketing specialist who will lead on the development of a brand-new company website.

You will be responsible for managing their existing website estate, driving non-organic traffic and improving conversion to contribute to their commercial growth and brand plans.

You will have both influence and want to make a difference within an expanding marketing team. You will have exceptional digital marketing skills and a willingness to take their digital strategy to the next level.

This role requires a broad marketing skills base in Website UX, Paid Search, CRO, Marketing and project management. You will have an analytical mindset, making commercial digital marketing decisions using data and insights.

This company are based in central Edinburgh and operate a standard hybrid model. They would be looking for three days a week in the office and two from home, with flexibility on those days.