Brand Manager

Harrows Darts; Hoddesdon; On-site; GBP 35,000 - 55,000; Full time

Job summary

An iconic brand in the world of darts seeks a dynamic Brand Manager to lead innovative campaigns that resonate with a younger audience. This role is pivotal in shaping a consumer-first brand, emphasizing creative storytelling across diverse platforms. You'll collaborate with product teams and utilize cutting-edge marketing technologies to enhance brand presence and engagement. Join a passionate team dedicated to reimagining a legacy brand for the next generation, where your contributions will drive brand equity and memorable campaigns.

Qualifications

• 4+ years in brand marketing, especially in sport or lifestyle.
• Strong strategic planning and campaign execution skills.

Responsibilities

• Lead brand campaign strategy and execution across multiple channels.
• Manage marketing mix and create dynamic marketing plans.

Skills

Brand Marketing

Campaign Execution

Creative Briefing

Influencer Management

Data Analysis

Marketing Tech Tools

Brand Storytelling

Education

Bachelor's Degree in Marketing or Related Field

Tools

Generative AI Tools

Marketing Software

Job description

About Harrows

Harrows is an iconic brand in the world of darts, with decades of craftsmanship, innovation and respect among players, retailers andconsumers.But we’re not standing still. The game is growing, the audience is shifting, and we’re building a brand for the next generation of players — globally. That means sharper storytelling, digital-first thinking, and performance-driven marketing. This is your chance to join a business at a tipping point and lead the charge in an explosive category.

Role Summary

We’re hiring a Brand Manager to build and execute campaigns that drive awareness, relevance and loyalty — particularly among a younger, more lifestyle-oriented audience.

You’ll lead creative storytelling across social, partnerships and campaigns, while ensuring consistent and impactful brand execution across retail, digital and experiential. This role sits at the heart of our journey to become a consumer-first, future-facing brand.

Key Responsibilities

• Lead brand campaign strategy and execution across seasonal launches, evergreen platforms, and product moments
• Manage the marketing mix across multiple channels creating dynamic marketing plans, building brand equity.
• Work closely with the product team to market our innovative product range and create compelling narratives.
• Own the brand calendar, working across Product, Sales, NPD and Design
• Brief and manage creative content production (internal and external)
• Deliver brand toolkits and campaign assets for internal and partner use
• Activate marketing support for key retailers and online partners
• Work with the social team to deliver world class engaging content
• Work with Commercial Director to define brand architecture, tone of voice and visual identity evolution
• Utilise generative AI tools for rapid content creation and copywriting
• Track performance and engagement across brand platforms, using insights to optimise future activations
• Communicate to the wider company about all the exciting initiatives the brand is involved with.

Candidate Profile

You live and breathe brands — not just in theory, but in execution. You’re a strong communicator, collaborative by nature, and creative with commercial instincts. You’re excited to build something lasting.

Experience & Skills Required

• 4+ years in brand marketing, within sport, lifestyle, fashion or FMCG
• Good balance of sound strategic planning and campaign execution
• Strong creative briefing, brand storytelling and campaign delivery experience
• Hands-on experience managing influencer, ambassador, or athlete programmes
• Experience activating brand partnerships across channels (retail, digital, events)
• Comfortable working with designers, content creators and performance marketers
• Familiar with marketing tech tools and generative AI for content development
• AI user
• Data-aware — you use insight to sharpen messaging, not just report results.
• A good knowledge of darts would be advantageous

What Success Looks Like

• Increased brand awareness, engagement and audience reach across key channels
• Brand equity growth and strong positive ROI campaigns
• Strong, consistent brand presence across all consumer and retail touchpoints
• Memorable campaign executions tied to product launches or cultural moments
• Partner feedback that Harrows is easier, sharper and more exciting to work with
• A production line of desirable brand collaborations
• A pipeline of repeatable campaign platforms that build equity year-on-year

Harrows Culture Fit

We’re passionate about product, marketing and building for the long term. You’ll enjoy working here if you:

• Thrive in a growing, fast-paced environment
• Want to shape a brand with global potential
• Enjoy working collaboratively across departments
• Take ownership and pride in the work you deliver
• Love working in a creative can do environment

This is your chance to help reimagine a legacy brand for a new generation. Apply now and let’s get started.