Digital Content Creator

SRG; West Yorkshire; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic team at an established pharmaceutical organization as a Digital Content Creator. This hybrid role offers the chance to develop high-quality digital content, manage email campaigns, and optimize SEO strategies to enhance engagement and outreach. Collaborate with diverse teams and leverage your skills in Salesforce to drive effective marketing initiatives. If you are passionate about digital content and eager to make an impact in the pharmaceutical industry, this is the perfect opportunity for you.

Qualifications

• 2-3 years experience in digital content creation within a commercial environment.
• Proven track record in executing digital marketing campaigns and content strategies.

Responsibilities

• Develop high-quality digital content for various platforms and campaigns.
• Manage email campaigns and optimize content for user experience.

Skills

Digital Content Creation

SEO

Salesforce Marketing Cloud

Email Campaign Management

Video Production

Project Management

Stakeholder Engagement

Education

BSc in Marketing

BSc in Communications

BSc in Digital Media

Tools

Salesforce

Salesforce Marketing Cloud

Webinar Platforms

Job description

Digital Content Creator - Pharmaceuticals

Hybrid

18-month fixed term contract

Scope of the role

An integral role for an established pharmaceutical organisation based in W. Yorkshire. This is an exciting opportunity to join a thriving team of digital marketing professionals, develop your core content skills and add value to the digital outreach and engagement goals of the organisation.

Duties and responsibilities:

• Develop high-quality digital content including website, promotional emails, videos for social media and bite-sized webinars, in support of new product launches and campaigns.
• Plan and manage a schedule of content releases to ensure timely delivery of digital assets for a variety of the pharmaceutical products.
• Content SEO: implement technical, onsite and offsite strategy to enhance visibility and digital engagement for particular products in the portfolio.
• Create and manage email campaigns: develop and roll-out using in-house and agency with the goal of reaching healthcare professionals and patients. Using the campaign analytics to drive pull-through.
• Create and manage webinar content: optimisation of webinar content and crafting of bite-sized videos through the webinar portal.
• Customer Journey: set up and manage the automation in Salesforce, ensuring the content is optimised for user experience and personalisation.
• Collaborate with the marketing, IT, global CRM and customer service teams to facilitate alignment with business objectives and visions. Engage with stakeholders to take feedback on digital content strategies.
• Working with and guiding 3rd party technical and agency relationships, managing the lifecycle of a project and ensuring timely milestone and budget achievement.
• Tracking the performance of campaigns through Salesforce analytics, identifying areas for improvement and optimisation for future campaigns.

Your background:

• BSc minimum or equivalent in Marketing, Communications, Digital Media or a related field.
• Current working knowledge of Salesforce Marketing Cloud and/or Journey Builder.
• 2-3 years of demonstrable experience in a digital content creation role in commercial industry.
• Proven background of developing and executing digital marketing campaigns and content strategies.
• Sound awareness of SEO and content optimisation.
• Accustomed to collaborating with a diverse range of subject matter experts to gain industry insight and craft compelling content.
• Agile and flexible in your approach, a natural activator with highly developed communication skills.

If this sounds like your next Digital Content role, please contact me ([e-mail] ) for more information or apply here.