Customer Relationship Management Specialist

Women's Best; London; On-site; GBP 36,000 - 45,000; Full time

Job summary

A leading company in sports nutrition and apparel is seeking a CRM Customer Relationship Manager for its London office. The successful candidate will drive customer loyalty and retention through data-driven strategies and email marketing campaigns. Join a dynamic team and enjoy attractive benefits including flexible working hours and employee discounts.

Benefits

Pension and private medical care scheme

25 days paid annual leave

Flexible working hours, WFH Days

Gym cooperation

Employee discounts

Opportunity to travel to Austria

Qualifications

• 3+ years of experience in CRM or loyalty program management.
• Strong understanding of CRM principles and best practices.
• Proven success in developing email marketing campaigns.

Responsibilities

• Develop and execute email marketing strategies aligned with business objectives.
• Enhance the loyalty program to increase customer engagement.
• Implement retention strategies to reduce customer churn.

Skills

Customer Relationship Management

Email Marketing

Data Analysis

Project Management

Interpersonal Skills

Creative Thinking

Detail-oriented

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

Emarsys

Monday

Job description

Founded in 2015, Women‘s Best is an internationally successful start-up that sells high-quality sports nutrition and apparel and which has grown to be loved by 4m+ female fans and customers across 150 countries.

We sell across a number of sales channels, both 1st and 3rd party eCommerce, Retail, Wholesale and Marketplaces globally, with the UK, USA and EU being key markets for us to grow awareness and market share.

Women’s Best mission is to support women on their unique fitness journeys to become healthier and stronger, physically and mentally. By providing their needs including high quality nutritional products, activewear, educational content, and a welcoming and uplifting community.

We are a disrupter within the health and fitness industry and our vision is to not only be the go-to brand for female fitness, health and lifestyle but to continue to inspire and empower women around the globe to become the best version of themselves.

We are currently recruiting this on-site role for our London Office:

CRM CUSTOMER RELATIONSHIP MANAGER (m/f/x)

full-time (40h/w)

ROLE OVERVIEW

As the CRM Specialist you will play a key role in driving customer loyalty and retention for our growing eCommerce business. You will leverage data-driven insights to develop and execute the roadmap and impactful CRM strategies, manage email marketing campaigns and enhance our loyalty program, working closely with the Commercial Team to deliver exceptional growth in retention and LTV. This role reports directly to the Commercial Director.

YOUR TASKS:

Newsletter Management:

• Develop and execute a comprehensive email marketing strategy alligned with overall business objectives.
• Execute the newsletter content calendar, ensuring timely and relevant communications with our audience.
• Collaborate with cross-functional teams (social media, content, design, product) to create engaging and impactful newsletter campaigns.
• Build and manage automated email workflows, templates, and journeys within the Emarsys platform.
• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) to identify areas for optimization.

Loyalty Program Enhancement:

• Assess and enhance the effectiveness of our existing loyalty program to increase customer engagement and retention.
• Develop innovative loyalty initiatives and rewards that align with our customers' values and expectations.
• Work closely with data analytics to segment the customer base and personalize loyalty rewards and communications.
• Monitor industry trends and competitor loyalty strategies to ensure our loyalty program remains competitive and appealing.

Customer Retention:

• Implement targeted retention strategies to reduce customer churn and increase lifetime value.
• Leverage CRM data to identify at-risk customers, proactively address their needs, and create segmented campaigns that address different stages of the customer lifecycle.
• Collaborate with customer service to identify opportunities for improvement and incorporate customer insights into retention strategies.
• Track and report on key retention metrics, providing actionable insights and recommendations to the marketing team and senior management.

YOUR PROFILE:

• 3+ years of experience in Customer Relationship Management, loyality program management or a related field within an eCommerce or retail environment.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven success in developing and executing successful email marketing campaigns.
• Strong understanding of CRM principles and best practices.
• Experience with CRM software and data analysis tools.
• Hands-on experience with building and executing email newsletters using Emarsys (preferred, strong ESP software experience).
• Project management skills, Monday preferred.
• Creative thinker with a customer-first mindset.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills.
• Ability to work independently and as a part of a team.
• Detail-oriented, with a high level of accuracy, and managing multiple projects simultaneously
• Eligible to work in the UK
• Able to travel (passport)

GROSS SALARY:

• For this position, depending on qualifications and previous professional work experience, the gross annual salary for full-time starts at GBP 36,000.
• Attractive benefits complete the salary package.

BENEFITS WITH US:

• Pension and private medical care scheme
• 25 days paid annual leave
• OMP
• Flexible working hours, WFH Days
• Hussle gym cooperation
• Fantastic employee discounts across all our products
• Working with an international dynamic team
• Opportunity to travel to Austria

APPLY NOW.

Join our dynamic team and take on this exciting challenge.

[e-mail]

*Please note that while we have created uniformity across the Group, work benefits may vary by office/ country. Applicants must be eligible to work in the specified location.

Women’s Best is an equal opportunity employer. We are committed to providing a work environment that supports, inspires, and respects all individuals. We do not discriminate on the basis of gender, race, colour, religion,age, disability, belief, sexual orientation, marital status, or is disadvantaged by conditions or requirements which cannot be shown.