Head of Marketing

TN United Kingdom; South Yorkshire; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the pet food industry seeks a Head of Marketing to lead their iconic brands. This role involves driving growth through innovative marketing strategies and managing a high-performing team. The ideal candidate will have a strong background in FMCG, proven success in brand building, and excellent leadership skills. The position offers a hybrid work model, competitive salary, and comprehensive benefits including a bonus scheme and private medical insurance.

Benefits

20% annual bonus scheme

25 days + Bank Holidays

Private Medical Insurance

Flexible benefits options

Dog-friendly office

Qualifications

• Significant postgraduate experience in branded FMCG.
• Proven track record of business growth.
• Understanding of FMCG operations.

Responsibilities

• Lead marketing team to achieve sales and profit targets.
• Develop communication plans to increase brand awareness.
• Manage A&P budget and P&L.

Skills

Relationship Management

Brand Building

Commercial Experience

Data Insights

Education

Degree qualification

Job description

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Head of Marketing - Lead Iconic Brands in Pet!

Are you a visionary marketing leader with experience across FMCG? Do you have a track record of building and growing multi-million-pound brands? If so, we have an exciting opportunity for you!

We're looking for an experienced and dynamic Head of Marketing to join our high-performing marketing team. In this role, you will spearhead the strategy for our market-leading wet and dry pet food brands, driving growth, innovation, and brand love.

This role can be based in Crick, Northampton or Thirsk, North Yorkshire.

Key Responsibilities:

1. Delivers Results: Lead a marketing team to achieve local partition & portfolio and sales & profit targets. Translate central portfolio strategy into actionable brand plans for in-store execution, packaging, and range management.
2. Creates Portfolio Strategies and Brand Plans: Use data insights to develop plans for sales and retailer engagement. Establish a compelling year +1 brand plan aligned with central strategy, with clear success measures and execution levers.
3. Communication and Media Planning: Develop communication plans to increase brand awareness and engagement, maximize ROI on advertising and trade marketing efforts, and measure effectiveness.
4. Innovation Planning: Lead development of incremental NPD and EPD initiatives, ensuring portfolio renovation for maximum consumer appeal and cost efficiency. Manage range profitability and complexity.
5. Commercial and People Leadership: Contribute to the Commercial Leadership Team, optimize resource deployment, and manage the local business unit team effectively.
6. Decision-Making Authority: Responsible for A&P budget, P&L, and achieving sales and profit targets.

Knowledge, Skills, and Experience:

• Degree qualification with significant postgraduate experience
• Proven commercial experience in a branded FMCG business
• Track record of business growth and brand building
• Understanding of FMCG operations, ideally with private equity experience, and cross-functional expertise
• Strong relationship management skills
• Pet industry experience is beneficial but not mandatory

The Offer:

• Location: Thirsk or Crick (Hybrid - 3 days on-site)
• 20% annual bonus scheme
• Hours: 37.5 hours/week, Monday to Friday
• Pension: 3% employee, 8% employer contributions (salary sacrifice)
• Holidays: 25 days + Bank Holidays
• Private Medical Insurance for self and spouse
• Life Assurance: 2x salary
• Enhanced maternity/paternity/pawternity leave
• Additional benefits include free parking, snacks, dog-friendly office, discounted products, and hot drinks
• Flexible benefits options such as cycle to work, nursery schemes, and dental insurance
• Opportunity to purchase discounted pet food

Company Overview:

IPN is an innovative, well-established pet food manufacturer employing over 800 people across three UK sites. Our brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat, among others. We produce a variety of pet foods at our facilities in Thirsk, Kinmel, and Crick, enjoyed worldwide.