Content Marketing Specialist

JR United Kingdom; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Content Marketing Specialist to join their London team. This role involves developing and executing innovative content strategies that enhance brand visibility and drive engagement. You'll be responsible for creating compelling content across various platforms, including blogs, press releases, and social media, while ensuring alignment with SEO best practices. Collaborating with a talented team, you'll have the opportunity to contribute to impactful marketing campaigns and help shape the company's narrative in the air cargo sector. If you're passionate about storytelling and digital marketing, this is the perfect opportunity to make a significant impact.

Qualifications

• 1-3 years of experience in content or digital marketing, ideally in B2B software.
• Excellent written and spoken English, with strong editing skills.

Responsibilities

• Develop and execute content strategies to position the company as a thought leader.
• Manage and execute multi-channel marketing campaigns from start to finish.

Skills

Content Creation

SEO

Digital Marketing

Writing and Editing

Project Management

Education

Graduate or Undergraduate in Marketing Communications

Experience in Content or Digital Marketing

Tools

HubSpot

Adobe Creative Suite

Asana

Job description

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CHAMP Cargosystems is one of the world’s leading providers of innovative IT logistics solutions to the global air cargo industry. Headquartered in Luxembourg, we have over 500 employees located in offices in London, Zurich, Manila and Frankfurt, as well as Amman, Atlanta and Singapore.

Our Global Sales and Marketing business consists of a dynamic team of highly knowledgeable professionals focused on growing and developing our business. We achieve this in part by taking a customer-centric approach to our commercial activities, looking to add value to our customers’ operations wherever possible.

We are currently looking for a " Content Marketing Specialist " to join our London team.

Reporting to the Head of Digital & Content Marketing, you will help develop and execute a content strategy that positions CHAMP as a thought leader and trusted partner, leading software provider, ultimately contributing to our growth and success.

Responsibilities will include (but are not exclusive to):

Content creation and production

• Advanced writing and editing: Exceptional writing and editing skills with the ability to communicate complex benefits clearly and concisely.
• Website: Produce high-quality content with SEO in mind that:
• Resonates with target audiences across the different stages of the buyers’ journeys
• Showcases our software solutions for promotional landing pages, product pages, and other key web pages
• Drives inbound leads
• Press releases: Manage the CHAMP press release pipeline from initiation to external approval. Draft standard value-based press releases
• Thought leadership: Write blogs, white papers, success stories, and responses to press feature requests, and carry out all research with internal and external stakeholders as required
• Email: Write promotional emails (event invites, webinars), as well as content for all CHAMP newsletters and customer announcements
• Social media: Write content to position CHAMP’s solutions and initiatives across social platforms. Manage the social media calendar, ensuring regular updates and timely responses to comments and 3rd party posts
• Other ad hoc copy requests
• Ensure all content is consistent in tone, style, and quality, adhering to brand guidelines and optimizing for SEO where applicable

Content distribution, promotion, and lead generation

• Campaigns: Manage & execute multi-channel campaigns from start to finish, including all assets from blogs, landing pages, emails, social media posts, to video assets, etc. (liaise with in-house marketing team as needed)
• Leverage Marketing Automation tools such as retargeting, popup banners, etc. to create awareness of key initiatives to the right audience
• Manage and optimize CHAMP’s LinkedIn presence, fostering engagement with key decision-makers in the air cargo sector
• Workflows: Assist with building automation programs to deliver targeted content, drip campaigns, and other nurture initiatives
• PPC: Assist with setting up Pay Per Click campaigns: LinkedIn, Google Ads
• Publishing content across digital platforms including company intranet, YouTube, corporate website, and media distribution tool

Content management, performance analysis & reporting

• Audit content
• Create and manage content calendars and pipelines, ensuring timely delivery of relevant and engaging content across audiences
• Conduct in-depth keyword research and competitor analysis for SEO improvements
• Monitor industry trends and competitor activity to identify opportunities for content improvement
• Generate regular reports on content performance, providing insights to optimize strategy and improve ROI.

Team collaboration and ad hoc responsibilities

• Assist with general tasks such as lead/enquiry management, content inventory management, and meeting preparations.
• Assist wider marketing team on ad-hoc projects & requests
• Work with key CHAMP stakeholders to populate press release pipeline with success stories
• Work with Portfolio Marketing Manager on key product proposition-based initiatives for promotional campaigns
• Work with Head of PR, Corporate Marketing & Events to incorporate event/ webinar calendar and incoming press inquiries into content pipeline
• Work with graphic designer on assets for various content formats – promo videos, blog feature image, social media graphics

Knowledge, Skills and Abilities:

• Excellent written and spoken English is a must due to the nature of the role
• Can write for an international audience – i.e. non-native English speakers
• Strong understanding of the anatomy of a press release, blog post, email campaign
• Strong editing skills and attention to detail
• Comfortable in an international working environment
• Highly organized to work on multiple projects at once
• Must be comfortable to work in a shared service environment (own role & graphic design)
• Strong understanding of Digital Marketing and SEO; interest in website publishing
• Ability to work independently and within a team environment; ability to multi-task
• Knowledge in using any of the following tools would be a plus: HubSpot, Meltwater, MS Dynamics, SharePoint, Asana, Highspot, Canva, Adobe Creative Suite (esp. Illustrator, InDesign, AfterEffects, Photoshop).
• A positive and strong “can-do” attitude
• Willingness to make a difference

Education and Experience:

• Graduate or Undergraduate in a Marketing Communications or English-related subject
• 1-3 years experience in content or digital marketing, ideally with a focus on B2B software or SaaS
• Experience in writing for Aviation, Logistics, air cargo would be a plus

Applicants will be required to submit a writing task as part of the 1st stage interview.

The selected candidate may be subject to the provision of an up-to-date (not older than 3 months) criminal record certificate.

Security: the successful candidate will have to comply with CHAMP Security Requirements (including but not limited to CHAMP’s IT Security Policies, especially the ISMS Policy and the Acceptable Use Policy, mandatory courses, confidentiality and data protection, use of company assets, and incident reporting).

CHAMP Cargosystems is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, ethnic background, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

Please note that any personal data that you submit along with your application will be processed by CHAMP and may be processed by any of its global entities as necessary. These data will be treated in strict compliance with the applicable data protection legislation (i.e. the Law of 2 August 2002 on the protection of individuals with regard to the processing of personal data, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, - the GDPR -, which entered into force on 25 May 2018, as well as any other subsequent regulation).

Further details on what is considered personal data, how it is processed by CHAMP as well as your rights in this regard can be found here. Any questions relating to this should be addressed to CHAMP’s Data Protection Officer: