Paid Social Media Manager

Route; Newcastle upon Tyne; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

An innovative media marketing agency is seeking a Paid Social Media Manager to lead social media campaigns and manage key client accounts. This role involves collaboration with clients and internal teams to deliver successful multi-platform media strategies. The ideal candidate will have a strong understanding of digital marketing, exceptional communication skills, and a knack for data analysis. Join a dynamic team that values creativity and proactive thinking, and enjoy a hybrid working environment with opportunities for professional growth and development.

Benefits

25 days holiday

Private Medical Insurance

Discretionary bonus

Pension

Qualifications

• 2+ years experience in media management and client relations.
• Understanding of various media channels with strong digital knowledge.

Responsibilities

• Set up and analyze social media campaigns across various platforms.
• Build and maintain strong client relationships for effective campaign management.

Skills

Communication

Data Analysis

Multi-tasking

Attention to Detail

Time Management

Education

Degree Level Education

Tools

Excel

Social Media Platforms

Job description

About Route

We are a multi award winning Newcastle based media marketing agency and

consultancy that partners with regional, national and international clients to

deliver effective and efficient multi-platform media campaigns.

Our experience and delivery covers all media channels, but we have a deep passion and knowledge of the digital market. Our understanding of media, advertising and marketing has been developed over the past 25 years, through working with some of the most widely known global brands.

The Role

The role of Paid Social Media Manager while focussed on activation in social channels will consider aspects of the whole media mix and through this lens manage key accounts supported by the senior leadership team.

The Social Media Manager will support the team in all aspects of client media implementation and analysis. The expectation is to work with external suppliers, platforms, clients and internal staff to assist with the set-up, recommendation of solutions and successful delivery of media campaigns.

Key Responsibilities

• Setting up, maintaining and analysing social media campaigns using but not exclusively social media

platforms such as Meta, X, LinkedIn, Snap, TikTok and Pinterest.

• Maintaining relevant expertise through platform-based training and qualifications.
• Analyse and suggest opportunities above and beyond core channels and continue to use initiative for

use cases of additional platforms (Threads, WeAre8 etc).

• Manage media campaign queries and requests quickly and effectively - leaning on other members of

the team to help answer technical questions or escalate issues

• Present narrative reports on media campaign performance metrics
• Act as a point of contact for key clients cross channel where required and for all clients for campaign

management matters

• Build strong, long-term client relationships and maintain frequent contact
• Build strong, long-term agency partner relationships and maintain frequent contact
• Conducting research into industry landscapes, emerging technologies and audience behaviours and

feeding this insight into our work

• Support the wider team in training and sharing specialist knowledge on a regular basis including

regular updates in team training sessions including working with media partners to engage with the

agency

• Support agency leadership on projects such as agency marketing, outreach and new business
• Identify pro-active opportunities to help raise the profile or expertise of the agency
• Input into new business pitches in the agency
• Insight and data led thinking – providing insights and data, reviewing performance of campaigns with the wider team

Skill Set

• Approachable, communicative and proactive
• Ability to multi-task across multiple clients and digital platform solutions
• Ability to communicate effectively in a variety of situations with internal and external stakeholders
• Skilled with data and insight and understanding of how these can be used to formulate strategic decisions
• Strong attention to detail
• Numerate
• In depth working knowledge of Excel, platforms and reporting tools
• Time management – dividing time between tasks effectively
• Team player

Experience & Qualifications

• 2 years’+ experience within media, including managing multiple client stakeholders
• Understanding of multiple media channels with comprehensive digital knowledge
• Degree level educated is preferable

The Package

• 25 days holiday a year excluding public holidays
• Renumeration range: £27,000 - £32,000 gross per annum dependent on experience
• Hybrid working
• Private Medical Insurance
• Discretionary bonus based on company performance
• Pension