Digital Marketing Manager - Fixed Term Contract

TN United Kingdom; Eastleigh; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading organization in the maritime sector is seeking a Digital Marketing Manager to lead their digital marketing strategy. This fixed-term role involves managing various digital channels, optimizing campaigns, and enhancing engagement to meet business objectives. The successful candidate will benefit from a range of perks including holiday entitlement, pension contributions, and RYA membership.

Benefits

Holiday entitlement

Pension contributions

Volunteering days

Electric vehicle charging

Life insurance

Discounts

Social events

RYA membership

Qualifications

• Experience managing stakeholder relationships at a senior level.
• Proficiency in email marketing, GDPR, and data management.
• Expertise in social media platforms and scheduling tools.

Responsibilities

• Generate traffic to achieve business objectives like new member acquisition.
• Manage social media platforms and oversee email marketing campaigns.
• Analyze channel and website performance, providing regular reports.

Skills

Stakeholder Management

Email Marketing

Social Media Management

Content Creation

Data Analysis

Tools

Hootsuite

Google Analytics

Job description

Social network you want to login/join with:

Client:

RYA

Location:

Hamble-le-Rice, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

5935b4ceea38

Job Views:

3

Posted:

19.05.2025

Expiry Date:

03.07.2025

Job Description:

The Royal Yachting Association is seeking an experienced Digital Marketing Manager on a fixed-term contract to coordinate, support, and deliver the digital marketing strategy. The role involves managing multiple digital channels, supporting content creation, and optimizing campaigns to increase engagement and ROI.

Key Responsibilities:

• Generate traffic to achieve business objectives such as new member acquisition, retention, and brand awareness.
• Manage social media platforms, including paid advertising and supporting content creators.
• Oversee email marketing campaigns, data management, and GDPR compliance.
• Manage paid search campaigns and Google tools to meet targets.
• Coordinate search engine optimization efforts with technical and content teams.
• Handle on-site campaigns and internal advertising.
• Manage relationships with digital agencies and oversee marketing budgets.
• Develop content strategies and maintain content calendars in collaboration with PR.
• Own the customer journey for activities like memberships, renewals, and online sales.
• Analyze channel and website performance, providing regular reports and actionable insights.

What we’re looking for:

• Experience managing stakeholder relationships at a senior level.
• Proficiency in email marketing, GDPR, and data management.
• Expertise in social media platforms and scheduling tools like Hootsuite.
• Strong content creation and copywriting skills.
• Ability to analyze data using Google Analytics.
• Experience managing digital marketing budgets and leading teams.
• Awareness of current online marketing trends.

In return, you’ll receive benefits including holiday entitlement, pension contributions, volunteering days, electric vehicle charging, life insurance, discounts, social events, and RYA membership.