Marketing Manager (London, UK)

Global App Testing; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A forward-thinking company is on the lookout for a dynamic Marketing Manager to lead their events strategy. This role involves orchestrating both online and offline events, driving marketing initiatives, and collaborating closely with sales teams to enhance brand visibility and revenue. With a focus on personal and professional growth, the company fosters an inclusive culture, encouraging creativity and problem-solving. If you're an organized self-starter who thrives in a collaborative environment and is passionate about event-led marketing, this opportunity is perfect for you.

Benefits

Flexible working

Healthcare

Pension

Great work environment

Team-building activities

Qualifications

• 3-5 years of experience in B2B events marketing.
• Proven impact of events on revenue generation.
• End-to-end event planning experience.

Responsibilities

• Manage a busy events calendar with ~12 events/year.
• Generate pipeline and MQLs/SQLs through onsite activations.
• Handle event logistics and vendor relationships.

Skills

B2B Events Marketing

Project Management

Communication Skills

Problem-Solving

CRM Tools (HubSpot)

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Job description

We're seeking an experienced and proactive Marketing Manager to join the team. You will be responsible for owning all events and growing the marketing influenced pipeline from strategy to execution. The successful candidate will cover a busy schedule for both online and offline events in the UK and around the world, including in-house events for our Testathon brand and external industry conferences for Global App Testing (approximately 1-2 events each month). You will also drive marketing influenced pipeline and generate MQLs and SQLs through onsite activations and support of the sales team.

This role is based in London and requires working from the office 2 days per week.

About Global App Testing

• Global App Testing helps companies like Google and Facebook to globally test their apps using our crowd-enabled testing platform for web and mobile apps.
• We assist in internationalising software quickly, addressing challenges posed by new devices, OS upgrades, and global networks.
• Our customer-focused approach to quality is trusted by leading brands such as Facebook, YouTube, Microsoft, General Electric, and iHeartMedia to improve quality and accelerate release cycles.

About Testathons

• A testathon is similar to a hackathon but for testers.
• Hosted with key tech companies like Facebook, Spotify, Uber.
• It gathers top testers to test upcoming apps, uncover bugs, and compete for prizes, fostering networking and learning.

Our Mission and Culture

• We leverage over 50,000 professional testers across 189 countries.
• Innovations include Testathons and publishing "Leading Quality," a best-selling book on quality assurance.
• We promote an inclusive, collaborative environment focused on personal and professional growth.
• We value work-life balance and a friendly workplace culture.

Requirements

Based in London with frequent travel, managing a busy events calendar (~12 events/year) to increase brand awareness and revenue.

What You'll Own

• Strategy and execution of industry and in-house events, online and offline.
• Generating pipeline and MQLs/SQLs via onsite activations and sales support.
• Managing campaign activity across email, social, landing pages, etc.
• Handling event collateral, inventory, and logistics.
• Engaging with teams, creating experiences, and managing relationships with vendors and clients.
• Identifying new opportunities, managing budgets, and analyzing ROI using CRM tools like HubSpot.
• Organizing media coverage, travel arrangements, and onsite logistics.
• Researching new prospects and establishing partnerships at events.
• Managing AV equipment and speaking opportunities.

What We're Looking For

• Organized, positive, and a problem-solver.
• Willing to travel frequently.
• Detail-oriented, creative, and driven.
• Excellent project management and communication skills.
• A self-starter who builds trust and fosters growth.

What You'll Learn

• Core skills development in a nurturing environment.
• Insights into SaaS growth and event-led marketing strategies.
• Working effectively within a unified commercial team.

Preferred Experience

• 3-5 years in B2B events marketing.
• Proven impact of events on revenue.
• End-to-end event planning experience.
• Managing promotional collateral and activities.

Benefits

• Great work environment and team.
• Flexible working, healthcare, pension, and other perks.

Research indicates that women and underrepresented groups often apply only if they meet all criteria. If you believe you have what it takes but don't meet every point, please still get in touch.