Product Marketing Manager (Commodity Markets)

Argus; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading independent provider of market intelligence in the commodity markets seeks a Product Marketing Manager to drive growth in oil products. The role involves developing marketing strategies, managing campaigns, and collaborating with various departments to enhance brand positioning and sales leads.

Benefits

Competitive salary and company bonus scheme

Group pension scheme

Group healthcare and life assurance scheme

Flexible working environment

25 days holiday with annual increase up to 30 days

Subsidised gym membership

Season ticket travel loans

Cycle to work scheme

Extensive internal and external training

Qualifications

• Minimum 5 years related B2B marketing experience, ideally in product marketing.
• Strong command of the English language and excellent written communication skills.

Responsibilities

• Oversee implementation of the marketing strategy for the sector.
• Develop value proposition messaging and audience segmentation.
• Launch new products and product enhancements through multichannel marketing.

Skills

B2B product marketing

Strong communication

Analytical skills

Attention to detail

Education

Bachelor’s degree in marketing

Tools

CRM software

Job description

Product Marketing Manager (Commodity Markets)

Holborn, London, UK.

Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.

What we’re looking for

Argus Media, a leading independent provider of market intelligence to the global energy and commodity markets, is seeking a result focused B2B Product Marketing professional to drive continued growth within the oil products space. This highly strategic marketing role is central to achieving the growth targets for our most high profile sector.

In this role you will be proactive, have critical thinking and radiate a can-do attitude, as well as capable in workingthrough a matrixed organizationto deliver marketingprogramsthat build brand position and produce high quality sales leads.Strong communication is essential.

You will be responsible for translating business objectives into marketing strategies and go-to-market plans to ensure that customer satisfaction,brand perception,customer acquisition and retention goals are achieved. They should be innovative and challenge our way of thinking,to inspire both marketing and the wider business to succeed.

What will you be doing

• Oversee implementation of the marketing strategy for the sector, including the creation of campaign briefs; delivering global marketing campaigns that build our brand and deliver high quality sales leads.
• Develop value proposition messaging, content assets, audience segmentation and channel strategies aligned to their portfolio
• Manage communications and priorities of internal stakeholders to deliver marketing strategies, tactical plans and campaigns that accomplish business goals and deliver against set KPIs.
• Analyse campaign data reports to improve sales lead conversion rates to revenue capture.
• Collaborate and coordinate with other functional departments within marketing such as regional, creative and operations to project one shared marketing voice.
• Develop and nurture a network of internal and external content contributors to generate a consistent stream of high-quality content marketing in a variety of formats.
• Launch new products and product enhancements in line with sector priorities through multichannel marketing programs.
• Leverage industry events and associations to highlight thought leadership that elevates Argus’ brand in the marketplace and position our offerings.
• Become fluent in the vocabulary of the markets that Argus serves, gaining a deep understanding of market structure, trends and participants in order to effectively design go-to-market plans that resonate with the target audience.
• Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of Argus’ offering.
• Demonstrate nimble work habits whereby you seize upon fast-breaking market trends or movements to produce timely and topical marketing campaigns.

Skills and Experience

• Have strong B2B product marketing experience, preferably in commodity markets, or alternatively with related information/data service providers; international marketing experience is an advantage.
• Have a strong command of the English language and an appreciation for the written word; excellent English written, and communication skills are a must.
• Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
• Have a proven record of developing innovative, high performing content marketing assets that effectively capture audience interest
• Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies
• Experienced in working with marketing automation and CRM software, and know how to leverage these tools to accomplish marketing goals and deliver insights.
• You are self-directed to continuously adapt to achieve strategic goals.
• Have high attention to detail and produce quality work in a timely manner.
• Are willing to work with people at all levels of the organization—from the CEO to the interns.
• Thrive on buildingsubstantiveinternal and external relationships, working as part of a team and continuously learning.
• Are excited to solve problems from start to finish: identify causes, recommend solution, and implement.
• Believe in Passion, Integrity, Excellence and Results.

Success Metrics

• Marketing-contributed Revenue
• Content quality - engagement
• Efficiency – can produce a high quantity of assets and manage multiple initiatives
• Internal customer satisfaction
• Sales’ utilisation of Product Marketing materials to support buyer conversations/interactions
• Database growth/health
• Pipeline acceleration impact (e.g. sales/prospect adoption, engagement, conversion, velocity)

KeyRequirements

• Minimum5yearsrelated B2B marketing experience, ideally in product marketing, in commodity markets
• Able to navigate a complex environment involving stakeholders in variousbusiness functionsand regions
• Able to balance the desires of the stakeholders with the needs of theArgusbusiness andmarketing objectives
• Commercially driven and ambitious to prove the ROI of marketing campaigns
• Complex project management experience
• A bachelor’s degree in a related field (preferably in marketing)
• Metric driven and can draw insight from complex marketing data to feed into marketing strategies
• Pragmatic and good at building strong relationships across multiple teams, including with sales, business leaders and with content experts
• Ability effectively communicate marketing strategy plans to leaders and stakeholders
• Able to navigate a complex matrix environment involving stakeholders in various business functions
• Strong written communication and analytical skills
• Others: energetic/positive, good communicator, detail and result oriented, planning and management skills, readily adaptable to changing market and organizational requirements, customer focussed, and goal/results oriented

What’s in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

• Competitive salary and company bonus scheme
• Group pension scheme
• Group healthcare and life assurance scheme
• Flexible working environment
• 25 days holiday with annual increase up to 30 days
• Subsidised gym membership
• Season ticket travel loans
• Cycle to work scheme
• Extensive internal and external training

About Argus

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,500 staff, Argus is an independent media organisation with 30 offices in the world’s principal commodity trading hubs.

Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women’s network. Our core values are Excellence, Integrity, Partnership and Inclusivity.

For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions

By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity,disabilityor veteran status.