Ecommerce Merchandising & Launch Specialist

The Fold London; Greater London; Hybrid; GBP 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

33 days holiday (25 days + bank hols)

Staff discount – 50% off full retail

Pension options

Bike to work

Eye care and wellbeing support

Zusammenfassung

The Fold London is seeking an Ecommerce Content & Launch Specialist to own website launches, product content, and category pages. You will work on BigCommerce and Shogun to deliver optimal product imagery, descriptions, and on-site merchandising, driving engagement and conversion in a premium fashion brand.

You will collaborate with teams across marketing and Creative, manage the ecommerce calendar, and lead continuous site improvements.

Qualifikationen

• Around 2 years' experience working on a retail or fashion website.
• Hands-on experience using an ecommerce platform to set up products, categories and content.
• Experience with BigCommerce is strongly preferred.
• Experience running or supporting A/B tests.
• Basic SEO knowledge.

Aufgaben

• Own the delivery of website launches and trading activity in line with the marketing calendar and critical path, proactively identifying risks and opportunities to ensure smooth execution.
• Manage products end-to-end in BigCommerce, ensuring best-in-class imagery, compelling product descriptions, accurate size and fit information, effective upsell opportunities and relevant product badging.
• Own category and collection pages, optimising SEO copy, imagery, filtering and on-site visual merchandising to deliver both a strong customer experience and commercial performance.
• Create and maintain homepage content and landing pages in Shogun, partnering closely with the Creative team to bring campaigns and brand stories to life.
• Coordinate assets and activity across teams to ensure launches are executed seamlessly and on time.
• Create customer-facing copy for functional and informational pages, ensuring consistency with brand tone and content guidelines.
• Champion quality across the website, ensuring all content is accurate, on-brand, mobile optimised and delivers an exceptional customer experience.
• Maintain and manage the ecommerce and marketing calendar, ensuring all stakeholders are aligned on plans and changes.
• Own day-to-day merchandising across key categories, using trading insight, customer behaviour and product performance data to drive engagement and conversion.
• Continuously optimise site navigation and customer journeys, identifying opportunities through reporting and customer insight.
• Deliver A/B testing activity in line with the optimisation roadmap, implementing customer-first improvements that enhance performance.
• Monitor competitor and peer activity, sharing insights, trends and recommendations with the wider trade team.

Kenntnisse

Retail/ecommerce experience

BigCommerce experience

HTML/CSS knowledge

Google Analytics

Excel

A/B testing

SEO knowledge

Content management

Tools

BigCommerce

Shogun

NetSuite

ERP/Stock system

Google Analytics

Jobbeschreibung

The Fold London is seeking an Ecommerce Content & Launch Specialist to own website launches, product content, and category pages. You will work on BigCommerce and Shogun to deliver optimal product imagery, descriptions, and on-site merchandising, driving engagement and conversion in a premium fashion brand.

You will collaborate with teams across marketing and Creative, manage the ecommerce calendar, and lead continuous site improvements.