eCommerce Lead Performance Analyst

Clarks; Street; On-site; GBP 30,000 - 45,000; Full time

Job summary

A well-known retail company is seeking a Performance Analyst in Bristol, England, to provide data analysis and insights for eCommerce performance. Responsibilities include developing a Conversion Rate Optimisation strategy and delivering detailed reporting. The ideal candidate will have strong analytical skills, experience with BI tools like Power BI, and the ability to communicate effectively across teams.

Qualifications

• Good analytical experience developed within a commercial environment.
• Solid statistical and mathematical capability.
• Ability to critique work of performance analysts.

Responsibilities

• Provide data and analytics for the trading team.
• Develop the Conversion Rate Optimisation strategy.
• Deliver regular reporting requirements for eCommerce.

Skills

Analytical experience

Attention to accuracy

Communication skills

Proficiency in BI tools

Understanding of channel dynamics

Tools

Microsoft Excel

Power BI

SAP Hana

IBM Digital Analytics

Job description

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To analyse and advise on UKROI ecommerce performance, enabling decision making and action to improve performance, and manage the data models and all reporting covering the assigned channel.

Responsibilities:

• Provide data and analytics to enable the trading team to review performance and have insight into opportunities for improvement
• Develop and manage the Conversion Rate Optimisation strategy and approach in order to facilitate a customer centric approach to conversion through rapid test and learn optimisation of all stages of the digital experience across UK ROI websites.
• Deliver regular reporting requirements including analysis to meet the needs of the ecommerce team and provide singular view of the consumer and business drivers
• Complete detailed analysis of data and provide summary findings for key stakeholders to summarise the findings, interpret all main points to enable understanding and decision making
• Develop and maintain adequate systems and processes to support effective planning, monitoring, and reporting of channel performance
• Within internal and external compliance and governance frameworks, define scope of analysis and permissible technical and methodological ways of working.
• Maintain effective internal relationships with key stakeholders to ensure provision of analytics is aligned to requirements and effective input is provided. Liaise with counterparts across regional and group teams to ensure minimal digression.
• Review and recommend improvements to existing or new reports and to create efficiency and reduce non-essential workload
• Key Performance Indicators:
• NTO & GM
• Conversion (UX/UI, site content performance from visit to A2B)
• eCSAT

Qualifications:

• Good analytical experience developed within a commercial environment
• Excellent analytical skills, ability to read, understand, analyze, and act on all business reports. Solid statistical and mathematical capability.
• Exceptional levels of accuracy when working with data, and ability to critique or peer review work of Performance Analysts to enable development and ensure robustness.
• Proficiency across multiple BI and technical platforms, such as Microsoft Excel, Power BI, PowerApps, SAP Hana, IBM Digital Analytics, etc. Will be adept at aligning and mashing data across multiple sources, transforming for use by channel teams.
• Good understanding of all channel dynamics and financial levers.
• Excellent verbal and visual communication skills, and experience in delivering analytical training to wider audiences.
• Experience in designing, building, and maintaining analytical and reporting solutions
• Experience of working in cross functional, multi-disciplinary teams. Experience of agile delivery ideal.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Retail

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