Ecommerce Growth & Digital Marketing Executive

Textile Centre of Excellence; Baildon; On-site; GBP 28,000 - 33,000; Full time

Benefits offered by this job

Company pension

Free parking

Job summary

Laxtons in Baildon, West Yorkshire, is seeking an Ecommerce & Digital Marketing Executive to grow the digital side of a long-standing British yarn manufacturer. You will manage and develop our Shopify store, drive traffic, improve user experience and increase online sales.

We welcome graduates or those with ecommerce/digital marketing experience who are eager to learn and take on more responsibility. The role offers a clear path to grow in ecommerce, SEO, paid ads, analytics and automation.

Qualifications

• Experience or understanding of ecommerce and digital marketing.
• Ability to learn, experiment and develop digital strategies.

Responsibilities

• Manage and develop the Shopify website to improve customer journey and increase conversions.
• Support and implement SEO activities including technical, on-page and off-page optimisation.
• Manage Google Shopping and PPC campaigns and optimise paid advertising across Google Ads and Meta.
• Create and manage campaigns across Google Ads and Meta (Facebook/Instagram).
• Use Google Analytics and other tools to understand site and campaign performance.
• Analyse ecommerce data to identify opportunities for improvement and CRO testing.

Skills

Shopify management

SEO

Google Ads

PPC

Meta advertising

Data analysis

Organisational skills

Proactive mindset

Learning mindset

Tools

Shopify

Canva

Adobe Creative Suite

Google Analytics

Job description

Laxtons in Baildon, West Yorkshire, is seeking an Ecommerce & Digital Marketing Executive to grow the digital side of a long-standing British yarn manufacturer. You will manage and develop our Shopify store, drive traffic, improve user experience and increase online sales.

We welcome graduates or those with ecommerce/digital marketing experience who are eager to learn and take on more responsibility. The role offers a clear path to grow in ecommerce, SEO, paid ads, analytics and automation.