eCommerce & Digital Marketing Manager

HRG; Bromsgrove; On-site; GBP 45,000 - 65,000; Full time

Job summary

HRG is recruiting an eCommerce & Trading Manager for a growing brand, taking ownership of the D2C website and its multi-million pound channel. You’ll drive online revenue and optimise conversion, customer acquisition and overall digital performance.

You’ll oversee CRM activity and collaborate with agencies across PPC, SEO and other channels, with autonomy typical of an SME. A hands-on approach is essential to deliver tangible impact.

Qualifications

• eCommerce and online trading experience within a consumer-facing business.
• A commercial mindset with a track record of driving online growth.
• Good knowledge of CRM and digital acquisition channels including PPC and SEO.
• Strong analytical skills and confidence using data to make decisions.
• A proactive, hands-on approach and the ability to thrive with autonomy in an SME environment.

Responsibilities

• Own and drive the commercial performance of the website
• Develop and execute the eCommerce trading plan, including promotions, merchandising and customer journeys
• Use data and insight to improve conversion, revenue and customer acquisition
• Manage CRM activity across acquisition, engagement and retention
• Manage and challenge external PPC and SEO agencies to maximise performance and ROI
• Continually identify and implement opportunities to improve digital performance

Skills

eCommerce

Commercial mindset

CRM

Data analytics

Autonomy (SME)

Tools

PPC

SEO

Job description

We’re recruiting an eCommerce & Trading Manager for an ambitious and growing brand as they look to continue their investment in their D2C channel.

This is a broad, hands-on digital role with real ownership of the website and its commercial performance and responsibility for a multi-million pound channel.

You’ll take responsibility for driving online revenue, continually looking at how the website is trading and identifying opportunities to improve conversion, customer acquisition and overall digital performance.

Alongside eCommerce and trading, you’ll have oversight of the wider digital acquisition mix – managing CRM activity directly and working closely with specialist agencies across CRM, PPC, SEO and other performance channels.

As part of an SME, you’ll have plenty of autonomy and will be expected to get stuck in – analysing performance, making changes, testing ideas and getting involved across different areas of digital and eCommerce when needed.

Key areas of responsibility:

• Own and drive the commercial performance of the website
• Develop and execute the eCommerce trading plan, including promotions, merchandising and customer journeys
• Use data and insight to improve conversion, revenue and customer acquisition
• Manage CRM activity across acquisition, engagement and retention
• Manage and challenge external PPC and SEO agencies to maximise performance and ROI
• Continually identify and implement opportunities to improve digital performance

What we’re looking for:

• eCommerce and online trading experience within a consumer-facing business
• A commercial mindset with a track record of driving online growth
• Good knowledge of CRM and digital acquisition channels including PPC and SEO
• Strong analytical skills and confidence using data to make decisions
• A proactive, hands-on approach and the ability to thrive with autonomy in an SME environment

This is a great opportunity for someone who enjoys the breadth of working in a smaller business – where you can make decisions quickly, see the impact of your work and take genuine ownership of eCommerce and digital performance.