B2B Email Marketing Executive

TN United Kingdom; Fleet; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

An established industry player is seeking a B2B Email Marketing Executive to join their dynamic marketing team. You will play a pivotal role in shaping the outbound marketing strategy, utilizing your creativity and analytical skills to optimize campaigns and deliver quality leads. This is an exciting opportunity to work in a hybrid environment, where your contributions will directly impact the company's growth. With a commitment to employee development and a diverse workforce, this role offers a supportive atmosphere for your career advancement.

Benefits

Additional day off for your birthday

Life Assurance

Medicash healthcare cashback plan

Gym membership discounts

Eyecare and flu vouchers

Employee Assistance Program

Pension contribution up to 7%

Ongoing training and development

LinkedIn Learning access

Long Service Awards

Qualifications

• 6 months experience in email marketing required.
• Strong analytical skills with data reporting experience.
• Proficiency in CRM software essential.

Responsibilities

• Manage email campaigns and optimize customer journeys.
• Deliver quality leads to sales for conversion.
• Report on key metrics and share insights with stakeholders.

Skills

Email Marketing

Data Analytics

Communication Skills

CRM Software Proficiency

Attention to Detail

Tools

Force24

Email Automation Tools

Job description

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At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.

We are in a period of accelerated growth, following a year of key strategic acquisitions and significant investment across all parts of the business from Tech and Data to People and HR, there’s never been a more exciting time to join us or a better place to grow your career!

The Role

Hours: Monday-Friday, 9:00-17:30
Location: Fleet, Hampshire
Working Pattern: Hybrid – 3 days a week on site

We are looking for a B2B Email Marketing Executive to join our growing marketing team. You will play a key role in shaping and delivering our outbound marketing strategy.

This role requires a data-driven and creative individual, as you will play a vital role in supporting the CRM team deliver day-to-day execution and management of our automated, business-facing marketing campaigns.

Responsibilities:

• Deliver quality leads into our sales team for conversion
• Email campaign management and delivery – updating and optimising journeys
• Gather insights and data from campaigns, identifying areas for optimisation and implement changes and A/B tests to improve performance
• Reporting on key metrics to variety of stakeholders and sharing insights on trends and opportunities
• Briefing in new campaigns to our Brand and Content team
• Assess requirements for new acquisition data opportunities – managing manual data exports, cleaning and uploads
• Managing all ad hoc content – building templates, QA, source client list, clean, upload and send
• Review and maintain deliverability scores, managing unsubscribes
• Implement email best practices – working with Force24 to become a platform expert and get the most out of our account
• Support tech integrations with outbound and CRM systems
• Work closely with marketing, sales and customer service teams to ensure a seamless customer experience
• Continuously automate processes and ways of work to maximise efficiency

Requirements

• 6 months experience in email marketing
• Strong analytical skills with experience in data analytics and reporting
• Excellent communication and interpersonal skills
• Curious and confident in identifying and negotiating new data providers
• Attention to detail, rigorous approach
• Ability to work independently and collaboratively in a fast-paced environment
• Proficiency in CRM software
• Knowledge of email marketing, customer journey mapping and automation tools

Here at CV-Library, we value our employees and are committed to offering the best:

• Additional day off for your birthday
• Life Assurance – up to 3 times your annual salary
• Medicash healthcare cashback plan – includes dental, physio, osteopathy, complementary and alternative therapies such as reflexology
• Discounts as part of Medicash, gym memberships, shopping, entertainment etc.
• Eyecare and flu vouchers
• Employee Assistance Program and Mental Health First Aiders
• Pension contribution up to 7%
• Ongoing training and development – face to face training sessions available throughout the year
• LinkedIn Learning – over 5,000 free courses to choose from
• Long Service Awards

We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.

Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.