B2B Marketing Executive - FTC

Deliveroo; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a B2B Marketing Executive to enhance partner communications and optimize campaign strategies. In this pivotal role, you will manage the execution of B2B marketing initiatives, ensuring effective communication with partners across various channels. Your expertise in marketing automation tools and data analytics will drive the success of campaigns, while your strategic thinking will contribute to the overall commercial enablement. Join a dynamic team dedicated to transforming the way businesses connect and engage with their partners, and be part of a rapidly growing startup that values diversity and creativity.

Benefits

Health benefits

Family support

Financial wellness

Community engagement

Growth opportunities

Flexible time off

Relocation assistance

Qualifications

• Experience in B2B campaign planning and execution.
• Strong analytical skills with a focus on data-driven decision-making.
• Proficient in managing complex projects and stakeholder communications.

Responsibilities

• Manage the execution of B2B Partner communication strategy.
• Optimize campaign tracking and performance reporting.
• Collaborate with teams to enhance marketing technology capabilities.

Skills

Pardot

Salesforce Marketing Cloud

Sales Cloud data structures

Marketing automation

SEO tools

HTML

CSS

AMPscript

SQL

BI tools (Looker/Tableau)

Job description

The Role

As an Executive in the B2B Marketing Operations, you will be responsible for the build, delivery and optimisation of Deliveroo’s external B2B communications. Alongside peers you will ensure that we communicate with the right person at the right time, across an increasing selection of channels. As part of a wider program to improve how Deliveroo communicates with our partners you will play an integral role in building and testing new campaigns, cadences and channels.

Beyond your immediate team you will also be a key member of the Commercial Operations Team. As such you will contribute to defining and embedding our wider approach to commercial enablement, in support of building a market-leading proposition for all of our restaurant and retail partners through our frontline teams.

What You will be responsible for:

1.Managing the execution of Deliveroo’s B2B Partner communication strategy

• Optimise B2B campaign planning and execution to balance the needs of strategy, business goals and frequency

• Surface and resolve trade off decisions to ensure smooth campaign execution and maximum business impact

2.Optimising and improving Deliveroo’s B2B Partner communications

• Implement the necessary campaign tracking and performance reporting mechanisms to optimise campaigns inflight and provide stakeholders with timely insight, producing recommendations to optimise

• Manage weekly reporting cadences and updates to wider business stakeholders

• Collect and share best practices for campaign design and execution based on data, partner feedback and industry best practices

• Use data, insights and best practices to inform the evolution of Deliveroo’s B2B communications strategy

• Improve the operational performance of Deliveroo’s B2B Marketing technology stack

• Work closely with business and product counterparts to constantly improve the capabilities of our marketing technology, optimising based on data, experience and industry developments

Technical Skills required:

• Experience using Pardot and Salesforce Marketing Cloud (must have)

• Knowledge of Sales Cloud data structures

• Experience using Marketing automation, planning & management, SEO and other analytical tools

• Working knowledge of HTML, CSS, AMPscript and SQL

Key Competencies

• Problem-Solving & Strategic Thinking: Consistently applies structured thinking to own and others' work. Provides thoughtful frameworks for weighing tradeoffs in unclear situations. Drives forward-thinking analyses. Coaches others in building blocks of strategic thinking. Understands the strategic implications of their work. Is able to anticipate risks and suggest ways to mitigate

• Data Analytics: Highly numerate, able to translate business problems into data problems and design analytical products which help the business answer these questions at scale. Expert at selecting the right metric for the right problem, and communicating these effectively, even to non-technical stakeholders. Experience in BI tools (Looker / Tableau) and strong SQL skills is highly recommended

• Project Management: Ability to manage and progress a multiple, complex projects in parallel that involve multiple stakeholders across markets and other Deliveroo functions

• Delivery: Sets clear performance management framework and routines to ensure objectives are met, with escalation routes in place to resolve off-track issues. Builds a performance culture that celebrates successes while learning from mistakes whilst avoiding a “blame culture”

Why Deliveroo?

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. . We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable.

We give people the opportunity to buy what they want, as they want it, when and where they want it.

Workplace and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.