Marketing Manager (London, UK)

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is looking for a proactive Marketing Manager to lead event strategies and execution. This role involves managing a busy calendar of online and offline events, aimed at increasing brand awareness and generating revenue. You will work closely with sales teams, coordinate logistics, and engage with clients and vendors to ensure successful event delivery. If you're a detail-oriented individual who thrives in a fast-paced environment and enjoys the thrill of travel, this is the perfect opportunity to make a significant impact in a dynamic company culture that values creativity and collaboration.

Benefits

Pension plan

Enhanced maternity leave

Employee assistance programme

Flexible working hours

Team building activities

Qualifications

• 3-5 years as an events marketing manager for a B2B organisation.
• Experience managing and delivering all required event collateral.

Responsibilities

• Responsible for the strategy and execution of large industry and in-house events.
• Drive marketing influenced pipeline and generate MQLs and SQLs.

Skills

Event Management

Marketing Strategy

Project Management

CRM Software

Communication Skills

Problem Solving

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Job description

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We’re seeking an experienced and proactive Marketing Manager to join the team. You will be responsible for owning all events and growing the marketing influenced pipeline from strategy to execution. The successful candidate will cover a busy schedule for both online and offline events in the UK and around the world, including in-house events for our Testathon brand and external industry conferences for Global App Testing (approximately 1-2 events each month) as well as Driving marketing influenced pipeline and generating MQLs and SQLs through onsite activations and support of the sales team.

This role is based in London and requires working from the office 2 days per week.

About Global App Testing

• Put simply, when the likes of Google or Facebook need to globally test their app, they use Global App Testing. We help companies all around the world to accelerate growth through our crowd-enabled testing platform for web and mobile apps.
• Internationalising software at speed has become increasingly problematic, with the vast combination of new devices, operating system upgrades and global network providers.
• By taking a customer-focused approach to quality, hundreds of leading brands including Facebook, You Tube, Microsoft, General Electric, and iHeartMedia rely on Global App Testing’s platform to improve quality at a speed that allows agile and DevOps teams to release faster and more often.

About Testathons

• A testathon is like a hackathon, but for testers.
• The event is hosted with key tech players (Facebook, Spotify, Uber).
• The event brings together 50 top testers from the country where it is being held to test a series of amazing apps (yet to be launched to the market) to uncover as many software bugs as possible.
• Testers compete to win attractive prizes throughout the event but also get to learn and meet amazing like-minded people and build on their network.

Our Mission and culture

• At Global App Testing, we have the capability to leverage over 50,000 assessed and professional testers with real devices in real environments in over 189 countries.
• We’ve also gained worldwide recognition for innovations in the testing field - most notably creating Testathons and publishing a best-selling book called Leading Quality (a definitive guide and philosophy on how the right QA can increase your speed, scale, and global growth). Testathons, (hackathons for testers), have now run in over 35 countries with leading tech teams from the likes of Spotify and Instagram.
• At Global App Testing we’ve created an open and inclusive environment where you can play to your strengths whilst stretching yourself to become the best version of yourself. We believe focusing on your core skills, enjoying your work, building lasting internal relationships, and collaborating with other equally passionate and world-class people is a recipe for your success.
• We embrace an inclusive and friendly environment, knowing how important it is to have a healthy work-life balance.

Requirements

Based in London, but with frequent national and international travel, the events marketing manager role will be responsible for the end-to-end delivery of a busy events calendar that includes around 12 events per year - helping to increase brand awareness and generate revenue from events.

What you'll own...

• Responsible for the strategy and successful execution of large industry and in-house events - both online and offline.
• Drive marketing influenced pipeline and generate MQLs and SQLs through onsite activations and support of the sales team.
• Managing all event campaign activity (email, organic and paid socials, landing pages etc) to ensure it accurately represents the Global App Testing and/or Testathon brands;
• Responsible for the creation, ordering and tracking of event inventory including print and digital marketing collateral, merchandise and giveaways.
• Proactively engage with commercial teams to coordinate, communicate and optimise the impact of event activities.
• Creating new and innovative experiences to capture event traffic at industry conferences.
• Complete internal briefing documents for all events.
• Manage expectations and planning for onsite personnel.
• Manage relationships with clients, vendors and suppliers.
• Continually identify new event opportunities and optimise processes.
• Manage a large event budget and invoice management.
• Analyse, track, and report on event ROI based on a predetermined pipeline, revenue, and MQL metrics using CRM software, HubSpot.
• Briefing and overall management of videographer and photographer.
• Organising team travel (hotel, visa, flights).
• Event research, including identifying new opportunities, identifying prospects within our ICP who are attending planned events, and competitor activity.
• Establish strategic partnerships at events to maximise opportunities.
• Use of social networks to engage with prospective attendees and manage relationships on this channel.
• Management of any AV equipment when required.
• Identifying and managing speaking opportunities from both GAT and/or existing clients.
• On-site management - managing set up, deliveries and logistics.

What we're looking for...

• You are a positive people-person who is extremely organised and presents a can-do attitude.
• A high aptitude for problem solving and thinking quickly on your feet.
• Importantly, you love to travel - you will potentially be away for one week each month;
• Your attention to detail is impeccable.;
• You are creative, driven and can generate excitement and engagement from both prospects, the tester community and in-house teams attending.
• You thrive in a friendly and busy environment where no day is the same and ideas and feedback are listened to.
• You excel at project management - planning, budgeting and thinking ahead.
• A self-starter who can get things done efficiently and jump right in at the deep end.
• You’re a fantastic communicator, whether that’s within the team, reporting up to management and sideways to stakeholders and the company, and colleagues in an inspirational, clear and effective manner.
• You enjoy building trusting relationships and helping a business to grow.
• You thrive in a fast-paced environment with clear and common goals and have succeeded in high-performing, communicative, cross-functional teams through influence and understanding, always ensuring teams are inspired to engage.

What you'll learn...

• How to develop and grow your core skills in a nurturing environment.
• Our take on what an approach to building a SaaS rocket ship looks like, delivering meaningful impact through amazing event-led growth.
• How we work as a single commercial team without politics!

You will likely have...

• 3 - 5 years as an events marketing manager for a B2B organisation.
• A demonstrable track record of proving the business impact events have on revenue.
• Experience running the end-to-end strategy and implementation of a demanding events schedule.
• Experience managing and delivering all required event collateral and promotional activity.
• Awesome people and work environment
• Pension plan
• Enhanced maternity leave
• Employee assistance programme
  

Research shows that while men apply to jobs when they meet ~60% of the criteria, women and those in
underrepresented groups tend to only apply when they check every box. If you think you have what it
takes but don't meet every single bullet point above, please still get in touch.