Marketing Manager - UK

Compass Group UK & Ireland; Chertsey; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the catering sector is seeking a Marketing Manager to drive revenue growth through innovative marketing strategies. The role involves engaging with stakeholders, managing budgets, and creating promotional materials to enhance the Chartwells Universities & Colleges Proposition. Ideal candidates are passionate about sustainable food and have strong marketing and stakeholder management skills.

Benefits

Contributory pension scheme

Career development programs

Healthcare benefits

Travel discounts

Food shopping discounts

Cinema ticket discounts

Cash rewards on spending

Free wellness classes

Qualifications

• Experience in developing marketing plans and managing budgets.
• Ability to create engaging promotional materials.
• Strong understanding of consumer insights and brand standards.

Responsibilities

• Develop and communicate the annual marketing plan.
• Engage with stakeholders to maximize activity impact.
• Manage outsourced creative agencies and prepare operational briefs.

Skills

Stakeholder Motivation

Marketing Strategy Development

Brand Management

Consumer Insights

Tools

Canva

Job description

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Job Introduction

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package including, but not limited to:

• Contributory pension scheme
• Career development through our Career Pathways and MyLearning programmes
• Quick access to a Digital GP and wider healthcare benefits for you and your immediate family
• Exclusive travel discounts with TUI, Expedia, Booking.com, and more
• Food shopping discounts at Tesco, Sainsbury's, Morrisons, and others
• Up to 44% off cinema tickets
• Cash rewards on spending, redeemable across various brands
• Free wellness, mindfulness, and exercise classes
• Share discounts and offers with friends and family

Overall Purpose of the Role

The Marketing Manager is responsible for developing and delivering the Chartwells Universities & Colleges Proposition. The primary goal is to drive profitable revenue growth through participation and MAP2 growth, supporting sales and retention pipelines.

This will be achieved by creating measurable activation plans focusing on key categories such as lunch, hot beverages, and food to go, increasing participation, spend, and frequency across universities and colleges via apps, kiosks, and tills.

The role involves engaging with stakeholders to maximize activity impact, supported by market and internal insights, aligning with business protocols and objectives.

More about the role:

• Developing and communicating the annual marketing plan collaboratively with stakeholders
• Creating engaging promotional materials through third-party agencies and in-house tools within set budgets and timelines
• Managing outsourced creative agencies
• Preparing operational briefs for new offers and campaigns
• Designing marketing assets using Canva for digital and print support
• Building and managing the marketing budget with approval from senior management
• Securing sponsorships to fund marketing activities
• Approving promotional business cases for retail promotions

Food Development

• Determining the Annual Food Development Plan with the Executive Development Chef, using consumer insights to innovate and meet customer needs

Insight

• Gathering marketplace, consumer, and operator insights to inform marketing and food offerings
• Creating and promoting annual consumer surveys to gather insights
• Developing point-of-sale materials and operator briefings to maximize survey responses
• Producing comprehensive reports on survey findings and site-level data analysis

Brand Standards

• Maintaining brand standards across all Chartwells brands
• Ensuring new templates adhere to brand guidelines
• Approving outlet visuals and branded items for consistency and quality
• Supporting SOP development for creating welcoming, sales-optimized spaces

Uni Food Hub & Kiosks

• Updating and optimizing content on the Uni Food Hub and related apps
• Providing feedback for app development and enhancement
• Managing menu updates on digital platforms

Student Engagement & Community Marketing Managers

• Supporting training and development for community marketing teams
• Briefing teams on campaign implementation
• Managing senior managers to deliver key projects like Freshers

Franchises

• Amending assets for campaigns and managing artwork production
• Creating Quarterly Business Review packs
• Sharing content on LinkedIn to promote thought leadership
• Supporting sales teams with content for bids and presentations
• Organizing photoshoots and producing briefs for marketing assets

Who you are:

We are looking for someone who:

• Wants a role with purpose, inspiring children and informing parents about healthy, sustainable food
• Can motivate stakeholders to design and produce appealing, sustainable menus for kids
• Is passionate about making educational experiences meaningful for students nationwide

About Us

Part of Compass Group UK&I, Chartwells provides catering and support services to the education sector, serving millions of nutritious meals weekly. We are committed to safeguarding children and promoting welfare, with employment subject to checks including DBS and Children’s Barred List disclosures. We value diversity and are committed to an inclusive environment where everyone can thrive.

Job Reference: com/2005/468900/52736735/SU #State Schools

We are dedicated to fostering an environment of equality, respect, and opportunity for all team members.