Content Strategist, SEO - 12 month FTC

Expedia Group; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as a Content Strategist in SEO, where you'll shape impactful content for global brands. This role is all about collaboration, creativity, and data-driven strategies to enhance user experiences and optimize landing pages. With a focus on innovation, you will engage with diverse teams to develop high-quality content that resonates with travelers. If you are passionate about SEO and digital trends, this opportunity offers a rewarding career path in a vibrant and inclusive environment.

Benefits

Flexible Work Model

Generous Time-Off

Parental Leave

Career Development Resources

Exciting Travel Perks

Qualifications

• 2 years of experience in SEO or content management.
• Strong understanding of organic search optimization principles.
• Experience with keyword research and content editing.

Responsibilities

• Supervise content creation and publish optimized content.
• Conduct SEO audits and perform keyword research.
• Collaborate with teams to develop smart content solutions.

Skills

SEO

Digital Content Management

Content Strategy

Keyword Research

Excellent Communication Skills

Organizational Skills

Education

Degree in Communications, Journalism, or Marketing

Tools

Content Management Systems

SEO Tools

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Content Strategist, SEO - 12 month FTC

Introduction to team

As part of Expedia Group’s SEO Content team, you'll collaborate across several fields (SEO, UX, Product, Engineering, Data Science, Localization and more) to coordinate the creation of useful and cohesive landing page content for brands such as Expedia, Vrbo, and Hotels.com.

You'll define content that helps travelers get the right information and make decisions, as well as content that is successful in a search engine environment. As a strategist, using your data-led research and innovative thinking, you'll be shaping and supporting strategic content creation end to end, from the ideation and research stage, to reviewing it live on page. You’ll coordinate directly with partners for content through various solutions, such as programmatic content, Large Language Models, and handwritten content. You’ll work across a wide variety of landing pages and product experiences for Expedia Group brands globally. You'll also play an integral role in our SEO content strategy to create impactful content through editorial practices, smart solutions, savvy SEO knowledge, and forward-thinking approaches.

In this role, you will:

1. Supervise content creation by drafting content briefs, coordinate with partners, and publish engaging and optimized content.

2. Adopt and create content guidelines, participate in feedback loops, and edit content to shape high-quality and impactful content products.

3. Support content quality governance and SEO impact of high priority and time-sensitive content initiatives, including GenAI generated content, and its distribution.

4. Perform SEO and content research, including competitor analysis, keyword research, gap analysis, and content ideation to present opportunities for growth.

5. Support the team's data-driven framework, coordinate testing, and analyze performance to inform decisions.

6. Collaborate with the content team and the wider SEO team to develop and roll out smart content solutions in line with our comprehensive SEO strategies.

7. Conduct regular SEO audits to identify opportunities for improvement and implement necessary changes.

8. Efficiently communicate with teams inside and outside of SEO on shared goals.

9. Stay updated on industry trends, search engine algorithms, and best practices to inform content strategies.

10. Share ideas and feedback to improve processes, strategies, and execution.

Experience and qualifications:

• 2 years experience in SEO, digital content management, or content strategy.

• A good understanding of the principles behind organic search optimization.

• Experience in authoring or editing landing page content with a keen eye for detail.

• Excellent communication skills.

• Experience performing keyword research using SEO tools.

• Experience working with Content Management Systems.

• Outstanding organizational and project management abilities.

• Preferably, a good understanding of writing for global users.

• Interest in SEO and landing page content strategy; this is not a copywriting role.

• Experience and/or interest in working with Large Language Models/GenAI.

• Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing, etc.).

• A passion for content, new technology, and digital trends.

#LI-MF2

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability or other health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named a Best Place to Work in 2024 and recognized for our award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, Trivago, Orbitz, Travelocity, Hotwire, Wotif, Ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official careers site is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, national origin, disability, or age.