Product Marketing Executive

MP Recruitment Group; England; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a dynamic Marketing Specialist to lead event management and multi-channel campaigns. This role involves planning and executing both virtual and in-person events, enhancing customer engagement through strategic marketing initiatives. You will drive social media marketing efforts, ensuring consistent content delivery and measurable campaign objectives. Join a forward-thinking organization where your contributions will significantly impact customer journeys and foster loyalty. This is a unique opportunity to shape marketing strategies and work collaboratively with sales teams to convert potential customers into advocates.

Qualifications

• Experience in leading both virtual and in-person events.
• Strong background in social media marketing and multi-channel campaigns.

Responsibilities

• Lead the planning and execution of in-person and virtual events.
• Develop metrics to analyze customer engagement and report on marketing budgets.

Skills

Event Management

Social Media Marketing

Multi-Channel Campaigns

CRM Systems

Metrics and Reporting

Marketing Strategy

Tools

HubSpot

Job description

Reporting to the Marketing Manager, the main tasks include leading our event management and strategy, ensuring that both virtual and in-person events are effectively integrated into the wider marketing mix to deepen customer engagement and amplify campaign impact. You will lead the social media marketing planning and execution, capturing content for our channels and sharing them consistently throughout the year. You will assist at developing, planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to the organisation. Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, Action (AIDA) funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and regional representatives.

Essential Experience Events:

• Lead the planning and execution of in-person and virtual events
• Metrics and Reporting
• Developing metrics to analyse how customers move through the opportunity funnel Report on marketing budgets and measurable objectives for marketing campaigns.
• Multi-Channel Campaigns
• Driving the planning, execution and monitoring of multi-channel campaigns to ensure a clear customer journey.
• Strategy decision making based on the overall marketing and corporate strategy
• Assisting in the development of marketing and commercial plans
• Prior experience of using a CRM system for reporting, tracking campaigns and communications
• Experience on Hubspot

Please note:Only candidates with the relevant skills and experience will be contacted regarding this position. If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities.

Please note:That no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job