SEO Manager - GAME and Studio

TN United Kingdom; Upper Langwith; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic SEO Manager to lead innovative strategies that enhance website performance and drive organic traffic. This role involves collaborating with external partners and managing a team to optimize SEO efforts. Candidates should possess strong technical SEO knowledge and a passion for online marketing. The company fosters a culture of fearless innovation, offering a supportive environment for personal and professional growth. If you're ready to make a significant impact in the digital marketing landscape, this opportunity is perfect for you.

Benefits

Performance Bonuses

Frasers Champion Recognition

Engaging Events

Wellness Programs

Qualifications

• Hands-on experience in SEO with team leadership.
• Strong technical SEO knowledge and link-building experience.

Responsibilities

• Develop and execute the SEO strategy for the site/brand.
• Lead the SEO team to enhance website performance and revenue.

Skills

Technical SEO

Link-building

Keyword Strategy

Analytics

Project Management

Problem-solving

Tools

Botify

Pi-datametrics

Partoo

Croud

Job description

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SEO Manager - GAME and Studio, Shirebrook

Client: Frasers Group

Location: Shirebrook, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: bb310b0a2f81

Job Views: 3

Posted: 10.05.2025

Expiry Date: 24.06.2025

Job Description:

At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences, serving the world’s best sports, premium, and luxury brands globally. Our established brands include Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

• Our mission: Building the world’s most admired and compelling brand ecosystem
• Our purpose: Elevating lives with access to top brands and experiences

We foster a culture of fearless innovation and encourage our team to think without limits, own their roles, and stay relevant. Are you ready to join the Fearless?

Role Overview:

The SEO Site Manager will develop and execute the SEO strategy for their site/brand, leading a team to enhance website performance, increase organic traffic and revenue through technical SEO, content management, and strategic initiatives. They will collaborate with external partners like Botify, Pi-datametrics, Partoo, and Croud.

• Own and optimize SEO performance
• Develop SEO roadmap and strategy with the SEO Lead
• Conduct keyword research and resolve technical issues
• Manage the SEO team, including reviews, performance management, and recruitment
• Monitor KPIs and revenue targets, providing insights and opportunities
• Lead SEO link-building campaigns with the SEO Lead
• Stay updated with industry developments and share best practices

Qualifications and Skills:

• Hands-on experience in an SEO-focused role with team leadership
• Strong technical SEO knowledge and link-building experience
• Experience managing SEO for revenue-generating consumer websites
• Proficiency in keyword strategy, optimization, and analytics
• Understanding of web usability, site design, and visitor statistics
• Excellent problem-solving, analytical, and project management skills
• Passion for SEO and online marketing, with content marketing/social campaign experience

Benefits and Perks:

We offer recognition schemes like Frasers Champion, performance bonuses such as Fearless 1000, engaging events like Frasers Festival, CEO sessions, Retail Reconnect days, and wellness programs including Frasers Fit and Retail Trust support.

Next Steps:

Applications are reviewed by our Recruitment Team. Shortlisted candidates may undergo multiple interview stages, including behavioral and technical assessments, possibly with a presentation or task to demonstrate skills.