Digital Marketing Manager

Salt Digital Recruitment; Greater London; On-site; GBP 50,000; Full time

Job summary

A leading wellness brand in London seeks a driven Ecommerce Digital Marketing Manager to lead performance marketing and growth strategies. You'll manage Meta ad campaigns, improve conversion rates, and own retention strategies while exploring new growth channels.

Qualifications

• 1–2 years experience in DTC or ecommerce digital marketing.
• Proficient with Meta ads and campaign analytics.

Responsibilities

• Scale and optimise paid acquisition, especially Meta.
• Develop creative ad content and UGC campaigns.

Skills

Digital Marketing

Ecommerce

Copywriting

Tools

Meta Ads

CRO Tools

Job description

Digital Marketing Manager – Beauty, London, c. £50K

Are you ready to lead the growth of one of the UK’s fastest-growing wellness brands?

My client is looking for a driven Ecommerce Digital Marketing Manager to take full ownership of our performance marketing and growth strategies. You'll manage everything from Meta ad campaigns and landing page CRO to influencer marketing, retention strategies, and email/SMS funnels.

What You’ll Do:

• Scale and optimise paid acquisition (esp. Meta)
• Improve conversion rates with landing page testing
• Develop creative ad content and UGC campaigns
• Own retention: email, SMS, subscription growth
• Discover and test new growth channels

What We’re Looking For:

• 1–2 years experience in DTC or ecommerce digital marketing
• Proficient with Meta ads, CRO tools, and campaign analytics
• Bonus: Copywriting, UGC/influencer experience, and a passion for health & wellness

To apply for this role, please click the ‘Apply’ button or email [e-mail]