Digital Marketing Manager

Normative.io; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Normative.io is seeking a Digital Marketing Manager in London to drive marketing operations and optimize campaigns using Marketo. This role involves collaboration across teams to enhance lead generation and conversion, contributing to the company's mission of reducing carbon footprints. Ideal candidates will have extensive experience in digital marketing and a data-driven approach to strategy.

Benefits

30 days/year of paid vacation

Market-based salaries and annual merit-based salary reviews

Pension and parental leave

5,000 SEK wellness allowance

Social and team-building activities

Qualifications

• 3+ years of experience in Marketing Operations and/or Digital Marketing.
• Power user of Marketo with confidence in building complex flows.
• Strong working knowledge of Salesforce and modern B2B MarTech stack.

Responsibilities

• Build and execute email nurture tracks and campaigns in Marketo.
• Manage marketing automation and CRM sync between Marketo and Salesforce.
• Report on channel and campaign performance to measure ROI.

Skills

Marketing Operations

Digital Marketing

Data-driven mindset

Tools

Marketo

Salesforce

Google Analytics

Job description

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Join the planet’s most important fight

Normative is now looking for a Digital Marketing Manager for our team in London

Normative helps companies to understand and reduce their carbon footprints towards their journey to Net Zero. We do this through science-based carbon accounting products and tailored advice from net zero experts. What we do has a real positive impact on the climate - you can too!

Join the planet’s most important fight

Normative is now looking for a Digital Marketing Manager for our team in London

Normative helps companies to understand and reduce their carbon footprints towards their journey to Net Zero. We do this through science-based carbon accounting products and tailored advice from net zero experts. What we do has a real positive impact on the climate - you can too!

As our Marketing Operations / Digital Marketing Manager, you’ll be the go-to expert for Marketo and our wider marketing tech ecosystem. You’ll design, build, and optimise campaigns that fuel our pipeline, ensure smooth data flows across systems, and enable the marketing team to move faster and smarter.

This is a hands-on, strategic role ideal for someone who thrives in high-growth environments and loves turning complexity into scalable processes.

What you'll do:

Campaign Execution & Automation

• Build and execute email nurture tracks, lead scoring, and triggered campaigns in Marketo
• Set up Marketo landing pages, forms, and workflows aligned to campaign goals
• Own Marketo campaign calendar and ensure timely delivery
  
  

Marketing Operations & Website Management

• Manage marketing automation and CRM sync between Marketo and Salesforce in partnership with our RevOps experts
• Ensure data hygiene, lead flow accuracy, data enrichment, and attribution tracking
• Manage and continuously optimize the website, using Google Analytics and other tools (e.g. GA4, Hotjar, Tag Manager) to analyze traffic patterns
• Identify conversion bottlenecks, and generate insights that support CRO efforts and improve the performance of paid marketing channels.
  
  

Analytics & Optimization

• Report on specific channel and campaign performance and measure ROI
• Help identify insights that improve conversion and pipeline efficiency
  
  

MarTech Ownership

• Evaluate, implement, and maintain tools across the marketing tech stack
• Troubleshoot technical issues and liaise with vendors as needed
  
  

Cross-Team Collaboration

• Work closely with Demand Gen, Sales Ops, and RevOps to optimise handoffs and lead routing
• Partner with content and growth teams to support A/B testing and landing page optimization
  
  

Experience we’re seeking:

• 3+ years of experience in Marketing Operations and/or Digital Marketing
• Power user of Marketo — confident building complex flows, nurtures, and scoring models
• Strong working knowledge of Salesforce (campaigns, reporting, lead objects, integrations)
• Experienced across a modern B2B MarTech stack (e.g., Vimeo, Livestorm, Figma, Wordpress, 6sense etc.)
• Data-driven mindset with the ability to translate insights into action
• Eager to work in a fast-paced, high-growth SaaS environment with purpose
• Detail-oriented, curious, and always looking for ways to improve process and performance
  
  

Location

Normative has offices in Stockholm, London and Copenhagen. For this role you will be located in our office in London.

At this time we are not able to offer relocation or VISA support for this position.

Benefits

• Market-based salaries and annual merit-based salary reviews
• 30 days/year of paid vacation + up to 2 additional days off
• Pension and parental leave
• 5,000 SEK wellness allowance (friskvårdsbidrag) + 1 wellness hour per week
• Social and team-building activities (off-site, after work, winter/summer parties)
• An opportunity to make a real positive impact on the world
• A friendly, supportive and humble working culture
  
  

We review our benefits packages on a regular basis and might modify our benefits from time to time.

How To Apply

We adopt a continuous selection process, so please make sure to apply with your CV in English.

Our interview process consists of 4 stages:

• Screening interview with a member of our Talent Acquisition team
• First interview with the hiring manager and CEO
  
  

Online Personality & Logic assessment

• Technical Interview with the Hiring manager and members or ReVops and Marketing team
• Stakeholder Interview
  
  

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.

Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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