Data Analyst - Digital Marketing

Reach plc; London; On-site; GBP 30,000 - 32,000; Full time

Job summary

An established industry player is seeking a Data Analyst to join their dynamic team. This role involves creating reports, analyzing marketing data, and enhancing product performance. With a strong focus on independence and creativity, you will utilize tools like Google Sheets, Tableau, and SQL to derive insights that drive strategic decisions. The company values flexibility and work-life balance, offering a supportive environment for personal and professional growth. If you are passionate about data and eager to make an impact, this opportunity is perfect for you.

Benefits

25 days holiday plus additional days

Giving back day

Enhanced family leave

Wellbeing support

Career development opportunities

Pension scheme with matched contributions

Qualifications

• 1+ years of experience in data analysis in a digital environment.
• Advanced skills in Excel or Google Sheets and analytics platforms.

Responsibilities

• Create and maintain reports using Google Sheets and Excel.
• Build data visualizations and provide insights to stakeholders.

Skills

Data Analysis

Google Sheets

Excel

SQL

Data Visualization

Google Analytics

SEO Performance Monitoring

A/B Testing

Education

Degree in Maths/Science

Tools

Tableau

Looker Studio

SEMrush

Google Search Console

Madgex

Job description

Company Description

9 day fortnight - 8.30-5.30pm and every other Friday off

Who are we?

Reach Work, managing a portfolio of specialist job sites including GAAPweb (accountancy and finance), Totallylegal (lawyers), and SecsintheCity (PA and EAs), is seeking a new Data Analyst to join our team.

We’re Reach, home to some of the UK and Ireland’s most iconic media brands, such as the Mirror, Daily Express, OK!, Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million each month, we are the UK's largest commercial publisher. Our company is built on collaboration, imagination, and determination. We value creating an environment where everyone feels supported, valued, and can grow. We prioritize flexibility and work-life balance to help you thrive both professionally and personally.

Job Description

What you’ll be doing:

As a Data Analyst, you will join a team responsible for marketing, product, data, and content, providing insights across leading recruitment brands. Reporting to the Data & Insight Manager, your role will involve various reporting and analytical tasks, focusing on driving acquisition and retention strategies and enhancing product performance.

You will ensure robust reporting of KPIs that influence strategic decisions. Reach Work encourages independence and creativity, offering responsibilities aligned with your skills and growth.

Responsibilities include:

• Creating and maintaining reports using Google Sheets and/or Excel.
• Building data visualizations with Tableau, Looker Studio, and Google Sheets.
• Providing insights from data analysis and communicating findings effectively to stakeholders.
• Presenting your findings via Google Slides and/or Microsoft PowerPoint.
• Understanding our SaaS platform (Madgex) and its impact on the business.
• Monitoring SEO performance using SEMrush and Google Search Console.
• Analyzing survey data, creating graphs, charts, and commentary for marketing teams.
• Using SQL databases to analyze client account performance and site traffic.
• Setting up A/B experiments with clear hypotheses, audiences, and success metrics.

Qualifications

• At least 1+ years of Data Analyst experience in a digital environment, working with marketing data, data mining, and analysis.
• Advanced Excel or Google Sheets skills.
• Experience with analytics platforms like Google Analytics.
• Data-driven mindset, passionate about using testing and research for business decisions.
• A degree in a maths/science-based subject is advantageous.

Additional Information

What can we offer you?

Salary of £30,000 to £32,000 depending on experience, plus a range of benefits:

• 25 days’ holiday, with additional days after 3, 5, and 10 years, plus a Holiday Purchase Scheme.
• Giving back day – an extra day off annually for personal causes.
• Enhanced family leave (maternity, paternity, adoption) after six months.
• Wellbeing support, including a 24/7 assistance programme.
• Career development opportunities and learning programs.
• Pension scheme with contributions matched up to 6%.

Reach plc values diversity and is committed to being an inclusive employer. We welcome applications from all backgrounds, circumstances, and identities.