Outbound & GTM Strategist

JR United Kingdom; United Kingdom; Remote; GBP 30,000 - 50,000; Full time

Job summary

Join a leading company in the B2B sector as an Outbound & GTM Strategist. This remote role involves managing outbound strategies, creating impactful messaging, and optimizing campaigns for international clients. Ideal candidates will have experience in marketing and sales, proficiency in AI tools, and a passion for driving growth.

Benefits

Remote work (no commutes)

Collaborative, friendly team

Paid vacation, days off, and sick leave

Team-building activities

Free books and Kindles for personal development

Training programs to become a Clay Expert

Qualifications

• 1-2 years of relevant experience in Marketing, Sales, or GTM.
• Experience with AI Sales tools and data scraping.
• Proven ability to write high-performing cold emails.

Responsibilities

• Manage strategy and execution of Cold Email and LinkedIn Outreach campaigns.
• Create messaging for outbound campaigns using AI and audience research.
• Evaluate campaign performance and recommend optimizations.

Skills

Marketing

Sales

GTM

Data scraping proficiency

Prompt engineering

Tools

LinkedIn Sales Navigator

Lemlist

Clay

Apollo

Hubspot

Job description

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Outbound & GTM Strategist, United Kingdom

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Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven Outbound & GTM Strategist to manage the outbound strategy and communications with our international clients. This is a full-time, remote position (working EU hours).

What you'll do

• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
• Create messaging for the outbound campaigns using AI and in-depth audience research
• Build a prospecting & list building workflow combining multiple data sources to help our Lead Generation team build high-intent prospect lists
• Use Clay daily to utilize data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns
• Evaluate campaign performance and recommend optimizations to help achieve campaign KPIs and improve lead quantity
• Identify, evaluate, and test new campaign angles and niches to increase positive replies
• Communicate with clients and create reports to showcase progress and results

The main KPIs for the role

Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Cost Per Positive Reply (Monthly)

Who you are

• At least 1-2 years of relevant experience in Marketing, Sales, or GTM
• Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot, and the latest AI Sales tools
• Proven ability to write high-performing cold emails
• Data scraping proficiency and ability to build workflows using multiple data sources (e.g., Google Maps, Apify, Serper, LinkedIn)
• Well-versed in prompt engineering and AI models
• Tech-savviness and quick learner of new technologies and software
• Experience in the Tech, SaaS, software industry, or high-growth startups
• Open to SDRs, BDRs, and Sales Executives with relevant experience

Benefits and perks

We offer a flexible, remote work environment and the following perks:

• Remote work (no commutes)
• Collaborative, friendly team
• Paid vacation, days off, and sick leave
• Team-building activities
• Free books and Kindles for personal development
• Training programs to become a Clay Expert and build your personal brand

Recruitment Process

• Video Introduction: Send a 5-minute Loom video to [emailprotected], showcasing your relevant experience, successful outbound campaigns, and why you're a great fit.
• Introduction Call: 15-minute call with our team
• Assignment: brief task related to the role skills
• Final Interview: with our leadership team
• Offer Letter: Welcome to SalesCaptain!