Data Analyst

IQVIA; Holton le Clay; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a data-driven marketing analyst to enhance their digital strategies. In this exciting role, you will analyze data from SEO, paid media, and content marketing to generate actionable insights that inform marketing campaigns. Collaborating with various teams, you will optimize website structures and content to boost engagement and discoverability. The ideal candidate is passionate about marketing and eager to explore emerging tools and technologies, including AI. Join a forward-thinking company dedicated to improving patient outcomes through innovative medical solutions.

Qualifications

• 2+ years in data or marketing analytics within digital search marketing.
• Hands-on experience with GA4, Google Ads, and SEO tools.

Responsibilities

• Analyze data from various channels to identify trends and opportunities.
• Produce actionable insights to inform marketing strategies and campaigns.

Skills

Data Analysis

SEO

Google Ads

GA4

Content Marketing

Analytical Mindset

HTML/JavaScript

SQL

Python

Education

Bachelor's Degree in Marketing or Data Analytics

Tools

Google Tag Manager

Ahrefs

SEMrush

Funnel

Supermetrics

Job description

Performance Analysis & Insight Generation

• Analyze data from SEO, Paid Media, Content Marketing, and wider channels (e.g., social media) to identify trends and opportunities.
• Produce actionable insights from large and disparate datasets to inform marketing strategies, campaigns, and pitch materials.
• Lead reporting for BAU activities and campaign performance using tools like GA4, Google Ads, and third-party platforms.
• Collaborate with marketing teams to understand what’s working, what’s not, and why.

SEO & Digital Marketing Optimization

• Support the development of organic and paid media strategies through keyword research, on-page audits, and competitive analysis.
• Work with content, dev, and media teams to translate insights into action.
• Help optimize website structure, content, and campaigns to improve discoverability and engagement.

Tools & Data Infrastructure

• Understand the basics of data engineering and work confidently with technical stakeholders to scope data needs and integration requirements.
• Utilize off-the-shelf tools such as Funnel or Apify (or similar platforms/APIs supporting data collection and aggregation).
• Assist in managing marketing data pipelines and connections between key platforms.

Emerging Tech & Measurement

• Contribute to discussions on attribution modeling and, where relevant, Marketing Mix Modeling (MMM).
• Stay current on developments in AI, especially LLMs and their potential in content, automation, and digital analysis.
• Support internal teams in exploring how AI tools and system prompting can enhance digital performance.

Essential Qualifications

• At least 2 years’ experience in a data or marketing analytics role within a digital search marketing environment.
• Hands-on experience with GA4, Google Ads, Google Tag Manager, and SEO tools like Ahrefs or SEMrush.
• A strong analytical mindset—comfortable working with numbers and translating data into narratives.
• Familiarity with APIs and data integration tools (e.g., Funnel, Supermetrics, or similar).
• Basic understanding of HTML/JavaScript and tracking implementation (nice to have, not essential).
• Strong Excel/Google Sheets skills; bonus points for SQL or Python knowledge.
• Passionate about marketing, curious about emerging tools, and eager to improve processes.

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com