Social Media Manager

Red Bull; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player seeks a dynamic Social Media Manager to amplify its online presence in the UK. This role is pivotal in crafting engaging content that resonates with diverse audiences across platforms like Instagram and TikTok. You will lead creative strategies, manage budgets, and collaborate with external partners to ensure high-quality output. If you're passionate about digital culture and have a knack for viral content, this is your chance to make a significant impact in a vibrant team dedicated to pushing boundaries and celebrating creativity.

Qualifications

• Proven success in delivering millions of organic views across high-reach channels.
• Deep understanding of what drives viral, shareable content.

Responsibilities

• Drive growth across Instagram, TikTok, YouTube, and culturally focused channels.
• Lead creative ideation and execution of innovative social-first content.

Skills

Content Creation

Social Media Strategy

Audience Engagement

Viral Content Development

Social Analytics

Community Management

Budget Management

Creative Ideation

Job description

Red Bull UK is currently recruiting for a Social Media Manager to be based in London, UK.

We’re seeking an experienced, digitally-savvy content leader to join Red Bull UK as a Social Media Manager. You should be a true internet native, deeply immersed in digital culture, with a strong ability to craft compelling content, grow social platforms, and build meaningful audience connections at scale.

You will play a pivotal role within Red Bull’s industry-leading social media team, responsible for maximizing the brand’s online reach and resonance in the UK. Your work will directly influence how Red Bull engages UK consumers and encourages them to choose Red Bull as their energy drink of choice.

Responsibilities include:

1. Grow Organic Reach & Engagement: Drive growth across Instagram, TikTok, YouTube, Strava, WhatsApp, Spotify, and culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere.
2. Develop and Deliver High-Impact Content: Lead creative ideation and execution of innovative social-first content that resonates with UK culture, especially within music, sport, and gaming.
3. Be a Strategic and Creative Force: Present bold social strategies to senior stakeholders and deliver hands-on content and campaigns that engage audiences and generate buzz.
4. Manage Budgets, Agencies & Talent: Oversee external partners, agencies, and direct reports, ensuring delivery aligns with business goals.
5. Set the Standard: Maintain high-quality output across platforms, acting as a content quality gatekeeper and tone-of-voice guardian for the UK market.
6. Spot New Opportunities: Monitor emerging trends and channels, translating them into actionable opportunities to keep Red Bull UK ahead in culture and content.

Required Knowledge and Skills:

• Proven success in delivering millions of organic views across high-reach channels.
• Deep understanding of what drives viral, shareable content, with the ability to articulate it.
• Hands-on experience with TikTok, YouTube, and Instagram growth strategies.
• Experience launching and scaling new social channels.
• Creative ability to ideate and produce viral content, with examples.
• Track record of growing social platforms significantly, supported by data.
• Entrepreneurial mindset and passion for pushing boundaries.
• Strong editorial instincts and excellent written communication skills.
• Experience engaging online communities.
• Confidence in presenting strategies to senior stakeholders.
• Skills in filming, shooting, and basic editing.
• Experience managing agencies and external partners.
• Strong grasp of social analytics, insights, and performance reporting.
• Boldness to experiment, learn quickly, and lead initiatives.

At Red Bull, we celebrate diversity and are committed to creating an inclusive environment for all employees. We base our recruitment decisions on experience, skills, potential, and talent. Everyone is welcome here.