Marketing Manager - SaaS Company

Caramel Talent; Warrington; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

An innovative SaaS company is seeking a Marketing Manager to join their dynamic team. This hands-on role involves leading multi-channel campaigns, collaborating with internal and external stakeholders, and leveraging analytics tools to drive brand reputation and lead generation. With a focus on creativity and strategic thinking, you will have the opportunity to experiment across various verticals and make a measurable impact on the company's growth. This role offers a collaborative environment, where your passion for marketing innovation will thrive, and your contributions will help shape the future of the brand.

Benefits

Private Healthcare

Dental and Optical Insurance

Pension Scheme

Employee Discount Portal

Flexible Benefit Fund

On-site Subsidised Canteen

On-site Free Parking

24 Days Holiday

Training and Development Opportunities

Qualifications

• 5+ years of marketing experience, ideally in SaaS or tech.
• Proven ability to run integrated, multi-channel campaigns.

Responsibilities

• Develop marketing strategies and tactical plans to drive leads.
• Lead multi-channel campaigns from concept to delivery.
• Collaborate with stakeholders to deliver engaging campaigns.

Skills

Lead Generation

Digital Marketing

Content Creation

Campaign Management

SEO

PPC

Analytics

Tools

CRM

CMS

Zoho

Job description

Overview:

Brand new role, with a dynamic, fast-growing SaaS company delivering market-leading solutions. Backed by over two decades of data software expertise, the brand empowers global brands to navigate the complex world of data privacy while unlocking the power of data insights. With new leadership, rapid growth plans, and exciting innovations on the horizon, the company is looking for a Marketing Manager to join their energetic, collaborative team and help drive the next phase of their success.

The Role:

This is a hands-on, full-mix marketing role where you’ll collaborate across the business, working alongside other bright, energetic marketers, each focused on their own sectors.

You’ll get the chance to experiment across verticals, lead on end-to-end campaigns, work with agencies and vendors, and make a measurable difference to the company’s growth trajectory.

Responsibilities

• Develop effective strategies and tactical marketing plans that drive leads and elevate brand reputation
• Lead multi-channel campaigns from concept through to delivery, working across content, paid media, social, email, events, and PR
• Collaborate with internal stakeholders, agencies, and vendors to deliver campaigns that engage target audiences
• Leverage tools such as CRM, CMS, and analytics platforms to manage, track, and optimise marketing activity (experience with Zoho is a plus)
• Create engaging content across formats (website, blogs, downloadable assets, social media, video) to attract and convert leads
• Oversee the development of marketing materials, ensuring brand consistency and high-quality execution
• Analyse and report on campaign performance, extracting insights to refine future approaches and demonstrate ROI
• Maintain strong understanding of paid strategies, SEO, PPC, and channel targeting to ensure campaigns are effective and agencies deliver

Requirements:

• 5+ years’ experience in a marketing role, ideally in SaaS, tech, or agency environments
• Strategic yet hands-on, with proven ability to run integrated, multi-channel campaigns that deliver measurable results
• Comfortable working at pace and juggling multiple projects across different sectors or verticals
• Strong understanding of lead generation, paid media, digital marketing, and analytics
• Excellent content instincts — bonus if you can produce or design yourself, but not essential
• Commercially savvy with a sharp eye for campaign performance, budget management, and vendor oversight
• Creative, energetic, and curious, with a passion for marketing innovation (e.g., AI, video, new tech)
• Excellent communication skills and a collaborative mindset — someone who builds positive working relationships across teams

Salary:

£40,000 - £50,000 per annum DOE

Location: Warrington, Hybrid working (3 days per week in office)

Benefits:

• Private healthcare, dental and optical as well as healthcare cashback
• Pension Scheme
• Employee Discount Portal
• Flexible Benefit fund (Used towards Family in Private Medical Insurance)
• On-site Subsidised Canteen
• On-site Free Parking
• 24 days’ holiday
• Training and development opportunities