Performance Marketing Executive

JR United Kingdom; Hebburn; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in eCommerce is seeking a results-driven Performance Marketing Executive to enhance their marketing efforts. This dynamic role involves managing PPC, SEO, and affiliate marketing channels, ensuring optimal performance through data analysis and strategic execution. You'll collaborate with creative teams to develop compelling ad content, conduct A/B testing, and generate insightful reports to drive decision-making. If you're data-savvy and passionate about digital marketing, this opportunity offers a chance to make a significant impact in a fast-paced environment.

Qualifications

• Hands-on experience with PPC campaigns and SEO tools.
• Strong analytical skills and attention to detail.
• Proactive approach to managing workload and campaigns.

Responsibilities

• Plan and optimize paid advertising campaigns across various platforms.
• Conduct A/B testing and monitor performance metrics.
• Generate reports and insights to guide marketing decisions.

Skills

PPC Campaign Management

SEO Optimization

Data Analysis

Google Analytics 4

Ad Copywriting

A/B Testing

Technical SEO

Content Optimization

Tools

Google Ads

Bing Ads

Meta Ads

SEMrush

Ahrefs

Google Analytics 4

Looker Studio

Excel

Shopify

WordPress

Job description

Social network you want to login/join with:

Performance Marketing Executive, hebburn

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Client:

Central Employment

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

08.05.2025

Expiry Date:

22.06.2025

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Job Description:

Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Performance Marketing Executive.

Performance Marketing Executive profile:

We’re looking for a results-driven Digital/Search Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.

Key Responsibilities:

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
• Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
• Write ad copy and collaborate on creatives.
• Conduct A/B testing of adverts and landing pages.
• Generate weekly/monthly reports and insights to guide decision-making.
• Carry out keyword research to inform content and product pages.
• Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
• Liaise with content creators to optimise blog posts and category content.
• Track rankings, crawl issues, and traffic trends.
• Manage relationships with affiliate partners and networks.
• Monitor performance, approve/reject applications, and ensure brand compliance.
• Identify and onboard new relevant partners to grow the channel.
• Help maintain marketing calendars and coordinate content drops, launches, and events.
• Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
• Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
• Collaborate on product page enhancements (titles, descriptions, media).
• Support CRO testing (heatmaps, user flow analysis, A/B tests).

Experience required:

• Hands-on experience with PPC campaigns - Google Ads, Microsoft Ads
• Understanding of the Meta platform
• Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
• Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
• Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
• Strong written English and attention to detail.
• A proactive, self-organising approach to workload.