Digital Marketing Manager

Commercial Marketing - Digital; Wolverhampton; On-site; GBP 33,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Manager to lead customer engagement initiatives. This exciting role involves developing strategies to optimize e-commerce performance and enhance guest experiences across digital platforms. You will collaborate with various teams to implement effective marketing campaigns while analyzing customer behavior to drive continuous improvement. Join a forward-thinking company that values diversity and innovation, and be part of a dynamic team dedicated to creating memorable experiences for customers. If you are driven by results and have a flair for digital marketing, this opportunity is perfect for you.

Benefits

Apprenticeship programmes

Enhanced maternity & paternity leave

30% discount in pubs

20% off accommodation

Discounts on retailers

Share save incentive scheme

Employee assistance programme

Qualifications

• Experience in digital marketing with a focus on customer engagement.
• Strong analytical skills to assess data and improve strategies.

Responsibilities

• Develop strategies to enhance customer engagement and optimize e-commerce.
• Analyze data to identify improvement areas and report on key metrics.

Skills

Conversion Rate Optimisation (CRO)

SEO

Paid Media Channels

Analytics

Content Management Systems (CMS)

Effective Communication

Organisational Skills

Job description

Digital Marketing Manager - Engagement

12 month FTC up to £33,000 per annum

We’re looking for a Digital Marketing Manager - Engagement to join the Digital Marketing team on a 12-month fixed term contract. The Digital Marketing team is responsible for driving new and existing customers into our Pubs and Hotels through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers, which in turn drives visits and increased spend.

Key Responsibilities:

• Develop and implement customer engagement and e-commerce optimisation strategies to increase bookings and covers from our digital estate.
• Devise and implement a digital testing framework to deliver rapid, actionable results.
• Optimize website performance, including speed, usability, and conversion rates.
• Analyse data, customer behaviour, and feedback to identify areas for improvement.
• Collaborate with wider digital and commercial teams to implement campaign activity for our pubs.
• Support the digital and commercial teams on the digital execution of new pub formats.
• Monitor and report on key data points to ensure results are delivered timely.
• Stay updated with industry trends and best practices to continuously improve our digital strategies.
• Work closely with the IT team to ensure website functionality and security.

Skills & Qualities:

• Working knowledge of conversion rate optimisation (CRO) strategies and technology.
• Understanding of SEO, paid media channels, and analytics.
• Experience with content management systems (CMS) within an e-commerce environment.
• Highly organised with the ability to multitask.
• Effective communication skills to build relationships with internal and external stakeholders.
• Excellent written and verbal communication skills.
• Guest-obsessed with a passion for delivering a great guest experience.

What We Offer:

At Marston’s, we put our people first. Our benefits include:

• Apprenticeship programmes offering training and development at any career stage.
• Enhanced maternity & paternity leave (subject to 26 weeks' service and 15 weeks prior to EWC).
• 30% discount in Marston’s pubs and 20% off accommodation via our privilege card.
• Marston’s Cheers Platform with discounts on high street and online retailers.
• Share save incentive scheme.
• Employee assistance programme, including wellbeing support, confidential helpline, counselling, and online services.

Come as you are. Personality and passion are key. We welcome diverse backgrounds and stories—what matters is the right attitude and ambition. We can’t wait to see what we can achieve together.

#MarstonsWherePeopleMakePubs