Marketing Manager

M&S Opticians; Birmingham; On-site; GBP 29,000 - 35,000; Full time

Job summary

An innovative retail company is looking for a Marketing Manager to enhance its brand presence and drive appointment generation. This dynamic role involves developing multichannel marketing strategies, managing digital and CRM campaigns, and ensuring brand compliance across all platforms. The ideal candidate will thrive in a fast-paced environment, demonstrating strong organizational skills and the ability to liaise effectively with stakeholders. Join a forward-thinking team and contribute to establishing a leading optical and hearing care provider on the high street.

Qualifications

• Experienced marketer in a B2C environment.
• Strong organizational and communication skills.

Responsibilities

• Develop and implement marketing plans aligned with KPIs.
• Manage external agencies and oversee the marketing team.
• Identify and trial new marketing initiatives.

Skills

Digital Marketing

CRM Campaign Management

Stakeholder Management

Campaign Planning

Print Design

Job description

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Location: Five Ways, Birmingham

M&S Opticians launched in 2019 and provides high-quality optical & hearing care within the M&S store environment. With over 38 stores across England, Scotland, and Wales, our offering continues to grow, including designer frames and OCT scan technology with every eye test. We are also the first Which? Recommended Opticians.

Role Details:

• Type: Full Time - Permanent
• Salary: Up to £35,000

About The Role:

We are seeking an experienced marketer to continue building the M&S Opticians brand and support appointment generation, establishing our reputation as a leading optical and hearing care provider on the high street.

This role will work closely with the Head of Marketing to develop and implement effective multichannel marketing plans. The ideal candidate will be highly organized, capable of managing digital and CRM campaigns, merchandising, promotional projects, and print design. Strong communication skills are essential for managing internal and external stakeholders, including M&S.

Key Responsibilities:

• Develop and implement marketing plans aligned with KPIs.
• Establish systems for measuring and reporting marketing activities.
• Identify and trial new marketing initiatives to develop the business.
• Contribute to marketing strategy development through insights and recommendations.
• Enhance retail and customer-centric marketing approaches.
• Ensure brand compliance across the business.
• Manage external agencies (digital, design, print).
• Develop and oversee an effective marketing team.

Candidate Profile:

You will be an experienced marketer, used to working in a fast-paced B2C environment, seeking your next challenge. You should be organized, deadline-oriented, and capable of planning campaigns across multiple channels. Experience managing a direct report is preferred. You must be confident liaising with stakeholders and analyzing campaign performance to high standards.

Additional Information:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Retail