Head of Marketing B2C

JR United Kingdom; Greater London; On-site; GBP 90,000 - 104,000; Full time

Job summary

A leading company in the childcare and education sector is seeking a Head of Marketing to drive brand engagement and customer retention. This role involves leading marketing strategies, managing budgets, and overseeing a skilled team to enhance the brand's presence across multiple locations.

Benefits

Car Allowance

Flexible Working

Qualifications

• Experience in service-based or commercial sectors.
• Track record of innovation and people-first leadership.

Responsibilities

• Lead development and execution of marketing strategies.
• Manage significant marketing budget with accountability for ROI.
• Oversee high-performing team across digital and brand.

Skills

Strategic Marketing Leadership

Customer Engagement

Data Analysis

Campaign Management

Communication Skills

Job description

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Head of Marketing | B2C | £90K + £5K Car Allowance | Flexible Working/ Manchester/Milton Keynes/London/Northampshire

Are you a strategic, customer-first marketing leader who thrives across the full budget spectrum—from lean campaigns to multi-million-pound strategies? We're hiring a Head of Marketing to drive national and local enrolment, elevate brand reputation, and deliver exceptional customer experiences in the childcare and education space.

? The Role

As Head of Marketing, you'll work closely with operations and cross-functional teams to drive lead generation, brand engagement, and customer retention. From shaping audience-specific campaigns to leading new site launches, you'll play a central role in scaling our presence and impact.

? Key Responsibilities

• Lead the development and execution of marketing strategies.
• Own the messaging and creative direction for lead generation and brand campaigns.
• Drive national and location-specific marketing plans, including new openings.
• Oversee a high-performing team across digital, brand, and customer experience.
• Use data, insight, and analysis to shape and continuously improve performance.
• Manage a significant marketing budget with accountability for ROI.
• Represent the brand as a customer-focused, digitally savvy market leader.
• Strategic marketing leadership experience in a service-based or commercial sector.
• Strong campaign and omnichannel experience—across digital, print, and CRM.
• Confidence managing budgets from £ to £MM.
• A track record of innovation, impact, and people-first leadership.
• Excellent stakeholder, influencing, and communication skills.
• Experience leading marketing for multi-site services or customer journeys.

? Bonus Points For:

• Understanding of the UK childcare/education market.
• Membership in a professional marketing body.
• £90,000 base salary + £5,000 car allowance
• Opportunity to lead a nationally recognised brand through its next growth phase

? Apply now or reach out confidentially to learn more.