Head of Product Marketing

InterQuest Group (UK) Limited; Manchester; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading company in Manchester is looking for a Head of Product Marketing to shape their product narrative and drive commercial success. This strategic role involves developing go-to-market strategies and collaborating with cross-functional teams to enhance product positioning. The ideal candidate will have over 7 years of experience in B2B SaaS marketing and a proven track record of successful product launches. The position offers a hybrid working model and competitive benefits.

Benefits

Hybrid and flexible working

9% pension (employer contribution!)

25 days holiday + all bank holidays

Free parking on office days

Health and Life assurance plan

Personal L&D budget

Qualifications

• 7+ years of experience in Product Marketing or related disciplines.
• Proven track record of successful product launches.

Responsibilities

• Lead the development and execution of go to market strategies.
• Collaborate with Product teams to sharpen differentiation.
• Create and manage sales enablement materials.

Skills

Storytelling

Market Research

Competitive Analysis

Collaboration

Job description

Head of Product Marketing - Manchester - Up to 90k - B2B SaaS

My client is seeking an experienced Product Marketing Leader to shape the voice of their Product lead business. This strategic role will drive the client's commercial success globally through data-driven market insights, compelling product narratives, and effective GTM strategies.

As the first Product Marketing hire, you will establish Product Marketing within the Product organisation therefore this role requires an experienced individual contributor who can both strategise and execute - from defining the function's cross functional partnerships to creating high impact marketing assets. Your ability to work hands-on while building capability and organisational understanding of Product Marketing's value will be crucial to the client's success.

Key Responsibilities:

• Lead the development and execution of go to market strategies, product positioning, and messaging that stands out from a crowded market place
• Build a forensic understanding of products, target markets, buyer personas, and competition to create and evolve product marketing narratives for various target audiences.
• Collaborate with Product teams to sharpen the differentiation across the Product portfolio
• Create and manage a library of winning sales enablement materials that showcase a unique value proposition.
• Work with Product and Customer Success teams to help drive Customer Engagement strategies to help develop Products relationship with key customers

Requirements

• 7+ years of experience in Product Marketing or related disciplines (B2B SaaS ideally)
• Proven track record of successful product launches and marketing campaigns in competitive technology markets.
• Exceptional storytelling ability, translating complex technical concepts into compelling narratives.
• Experience generating insight from BI/analytic platforms
• Proficiency in conducting competitive analysis and market research
• Demonstrated ability to collaborate effectively with cross-functional teams including Product, Marketing and Sales
• Experience in product development cycles and go-to-market strategies

The Benefits

• Salary up to 90k
• Hybrid and flexible working (Usually 2 days on site p/w with flex start and finish times)
• 9% pension (employer contribution!)
• 25 days holiday + all bank holidays
• Free parking on office days
• Health and Life assurance plan
• Personal L&D budget

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.