Performance Marketing Manager

ZipRecruiter; Bournemouth; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in digital marketing is seeking a Performance Marketing Specialist based in Bournemouth. This role involves managing and optimizing paid social media campaigns across various platforms, ensuring effective budget utilization and achieving KPIs. Ideal candidates will have strong analytical skills, experience in digital marketing, and proficiency in key tools. Join a dynamic team and contribute to impactful marketing strategies.

Qualifications

• Experience in paid social, paid search, or paid media.
• Proficiency in Facebook, Meta, Google Ads, Amazon, LinkedIn, and Instagram.
• Strong data analysis skills and strategic thinking.

Responsibilities

• Managing and optimizing paid activities across various platforms.
• Creating and managing campaigns aligned with KPIs.
• Performing daily tasks such as ad creation and audience targeting.

Skills

Paid social

Paid search

Data analysis

Problem-solving

Communication

Tools

Google Analytics

Google Tag Manager

Facebook Business Manager

Job description

Job Description

The Performance Marketing Specialist will be based in Bournemouth, working in an office environment. This role involves managing paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and 'X'. You will be responsible for increasing conversions, executing paid media and PPC strategies, and optimizing campaigns to meet KPIs.

Key responsibilities include:

1. Managing the implementation and optimization of paid activities across various platforms.
2. Monitoring trends and making necessary adjustments.
3. Creating and managing campaigns aligned with KPIs.
4. Performing daily tasks such as ad creation, audience targeting, analysis, and testing.
5. Ensuring effective utilization of campaign budgets.
6. Supporting reporting efforts with weekly and monthly updates.

Ideal candidates will have experience in paid social, paid search, or paid media, with proficiency in platforms like Facebook, Meta, Google Ads, Amazon, LinkedIn, and Instagram. Skills in Google Analytics, Google Tag Manager, and Facebook Business Manager are essential. The role requires a strategic thinker with strong data analysis skills, problem-solving abilities, and excellent communication skills. Experience across different clients or industries and a passion for digital marketing are highly valued.

This position is suitable for someone living near Bournemouth, as it is office-based. For more information, please contact Charles Jenson Recruitment.