Digital Marketing Specialist

Ineïs; Norwich; On-site; GBP 28,000; Full time

Job summary

An exciting opportunity awaits a passionate SEO Executive to join a friendly marketing team in a progressive manufacturing and retail business. This role is perfect for a data-driven professional eager to influence measurement and insights in digital marketing. You will collaborate closely with the Head of Marketing, managing PPC accounts and interpreting datasets to enhance business growth. With a strong emphasis on analytics, this position offers the chance to develop your career in a supportive environment that values its people. If you're ready to grow your skills in a fast-paced setting, this is the opportunity for you!

Benefits

Contributory pension scheme

Health Shield payment scheme

Death in service benefit

Increasing holiday entitlement with service

Qualifications

• Strong analytical mindset with the ability to interpret data and generate insights.
• Bachelor's degree or equivalent in Data Analytics, Marketing, or related fields.

Responsibilities

• Collaborate with the Head of Marketing to design and interpret datasets.
• Oversee PPC accounts and make performance decisions based on data.

Skills

Analytical Skills

Data Interpretation

Communication Skills

PPC Management

Statistical Training

Education

Bachelor's Degree in Data Analytics

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Google Analytics

Google Ads

Meta Ads

Excel

Screaming Frog

SE Ranking

Job description

Are you a graduate looking to kick-start your career in Digital Marketing with a focus on SEO and Marketing Analytics?

An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team near Swaffham. This role is ideal for a data-driven professional interested in digital marketing or marketing analytics, aiming to develop a career and influence measurement and insights in a progressive manufacturing and retail business.

The ideal candidate should demonstrate strong analytical skills, enjoy working with numbers, and focus on using data to solve problems and improve website rankings. This role suits someone with a strong aptitude for statistics, analytics, or measurements & insights.

Key Responsibilities for This Digital Marketing Specialist Role

1. Collaborate with the Head of Marketing to design, collate, and interpret datasets and performance reports, enhancing insights to support business growth.
2. Oversee PPC accounts, making performance decisions based on keywords, ad copy, and campaigns across Google, Meta, Bing, and Programmatic platforms.
3. Review marketing channel and sales conversion performance by customer type, product, seasonality, and cost dynamics.
4. Provide regular dashboard updates for the marketing team and senior stakeholders.
5. Support the performance forecasting process by preparing datasets based on historical data and future goals.
6. Monitor and review PPC targets to inform SEO and paid social strategies.
7. Identify correlations, trends, and insights from various data sources using tools like Google Analytics, Screaming Frog, SE Ranking, and the in-house ERP system.

Experience & Skills Required

1. A bachelor's degree or equivalent in Data Analytics, Marketing, Business, or related fields with statistical training.
2. Strong analytical mindset with the ability to interpret data and generate insights.
3. Familiarity with advertising and analytics platforms such as Google Analytics, Google Ads, and Meta Ads.
4. Advanced Excel skills, including macros, pivot tables, formulas, and data visualization.
5. Effective communication, writing, and teamwork skills for collaboration across teams.
6. A positive attitude and eagerness to learn and grow in a fast-paced environment.

What’s On Offer

• Salary up to £28,000
• Contributory pension scheme
• Health Shield payment scheme
• Death in service benefit (twice annual salary)
• Holiday entitlement that increases with length of service
• The opportunity to develop a career within a company that values its people and recognizes their crucial role in its success

If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you.