Marketing Manager - UK

Compass Group; Chertsey; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the education sector seeks a Marketing Manager to develop and deliver innovative marketing strategies for Chartwells Universities & Colleges. The role involves engaging stakeholders, managing budgets, and driving revenue growth through effective marketing initiatives. Ideal candidates are passionate about sustainable food practices and have a strong background in marketing.

Benefits

Contributory pension scheme

Career development programs

Digital GP access

Travel discounts

Food shopping discounts

Cash rewards on spending

Wellness and exercise classes

Qualifications

• Experience in developing marketing plans and promotional materials.
• Strong analytical skills for market insights and consumer surveys.
• Passionate about sustainable food initiatives.

Responsibilities

• Develop and communicate the annual marketing plan.
• Manage external creative agencies and promotional campaigns.
• Gather consumer insights and analyze survey data.

Skills

Marketing strategy

Stakeholder engagement

Budget management

Consumer insights

Brand management

Education

Degree in Marketing or related field

Tools

Canva

Job description

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package including, but not limited to:

• Contributory pension scheme
• Career development through our Career Pathways and MyLearning programmes
• Quick access to Digital GP and wider healthcare benefits for you and your immediate family
• Exclusive travel discounts with TUI, Expedia, Booking.com, and more
• Food shopping discounts at Tesco, Sainsbury's, Morrisons, and others
• Up to 44% off cinema tickets
• Cash rewards on spending, redeemable across various brands
• Free wellness, mindfulness, and exercise classes
• Share discounts and offers with friends and family

Overall Purpose of the Role

The Marketing Manager is responsible for developing and delivering the Chartwells Universities & Colleges Proposition, driving profitable revenue growth through participation and MAP2 growth, while supporting sales and retention pipelines.

This will involve creating measurable activation plans focused on key categories such as lunch, hot beverages, and food to go, to increase participation, spend, and frequency via apps, kiosks, and tills.

The role requires engaging with key stakeholders to maximize activity potential, maintaining regular communication on priorities and progress, all underpinned by market and internal insights aligned with business objectives.

Additional Responsibilities

• Develop and communicate the annual marketing plan in collaboration with stakeholders
• Create engaging promotional materials using third-party and in-house design resources
• Manage external creative agencies and create operational briefs for new campaigns
• Develop marketing assets using Canva for digital and print campaigns
• Build and manage the marketing budget, securing sponsor funding where possible
• Approve promotional business cases supporting retail growth initiatives

Food Development

• Define the Annual Food Development Plan with input from the Executive Chef, based on consumer insights to foster innovation and revenue growth

Insight

• Gather and utilize marketplace, consumer, and operator insights for marketing and food offer development
• Lead the creation of annual consumer surveys and awareness campaigns to maximize response rates
• Analyze survey data to inform strategy and operational improvements

Brand Standards

• Maintain brand consistency across all Chartwells brands and templates
• Approve visual designs for outlets and branded materials
• Develop SOPs to create welcoming, sales-optimized spaces

Uni Food Hub & Kiosks

• Update and optimize content on digital platforms and kiosks
• Support the development of the Uni Food Hub and Time2Eat app through feedback
• Manage menu uploads and updates

Student Engagement & Community Marketing

• Support the development of marketing skills within the Student Engagement team
• Brief and manage the Student Engagement Manager on campaigns
• Oversee the Senior Student Engagement & Marketing Manager in key projects

Franchises

• Amend assets for campaigns, support sales with content, and organize photoshoots

Who You Are

We are looking for someone passionate about making a difference in education through sustainable, healthy food initiatives, inspiring stakeholders, and engaging communities. You should be capable of designing innovative menus, supporting educational experiences, and working collaboratively within a team.

About Us

Part of Compass Group UK&I, Chartwells provides catering and support services to the education sector, serving millions of nutritious meals weekly. We are committed to safeguarding children and promoting diversity and inclusion in our workplace.

Job Reference: com/2005/468900/52736735/SU #State Schools

We promote an inclusive environment where everyone can thrive, respecting diverse talents, backgrounds, and perspectives.