Data Strategy and Commercialisation Lead

Dentsu Aegis Network; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Head of Data Strategy and Commercialisation to shape a data-driven culture and drive strategic impact in a B2B environment. You will lead a team, define data strategies, and collaborate across departments to enhance product innovation and revenue growth.

Benefits

Private health & dental insurance

Corporate discounts

Career development via Dentsu University

Free LinkedIn Learning access

29+ days of annual leave

Wellness days

Opportunities for volunteering

Agency closure during Christmas and New Year

Qualifications

• 10+ years of experience in data strategy or product analytics.
• Strong understanding of data models and customer lifecycle.
• Exceptional communication skills for executive presentations.

Responsibilities

• Define and execute a scalable data strategy for growth.
• Drive commercial value from data and improve monetisation.
• Collaborate with teams for segmentation and targeting strategies.

Skills

Data Strategy

Product Analytics

Commercial Operations

Communication

Tools

AWS

PowerBI

Salesforce

Job description

Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Mid-sized Businesses access International Trade through a world-first, global platform and ecosystem of expertise, insight, and connections. This role will be an important member of the team behind our platform’s launch and global success.

Job Description:

At Navigator.Global, we're building a category-defining B2B platform that empowers businesses to grow internationally. Our core mission is to help businesses expand globally, with plans to launch in ten markets this year and further markets in 2026 and beyond. As our first Head of Data Strategy and Commercialisation, you'll lay the foundation for a data-driven culture and drive strategic impact across the business. If you’re excited to shape strategy, own outcomes, and work in a B2B business helping define the category — let’s talk.

The Role:

Navigator.Global is a lead management and data platform helping businesses grow internationally. We are your one-stop shop for international trade, combining financial and commercial partners with vetted industry providers to help our customers expand globally across various industries. As Head of Data Strategy and Commercialisation, you’ll help us unlock the power of data to build a smarter, faster, and more scalable B2B platform. In this pivotal role, you'll shape and execute our data vision, turning insights into action that drives customer value, product innovation, and revenue growth. You’ll lead a team of experts and collaborate across departments to align data strategy with our go-to-market and product roadmap, playing a foundational role in our growth.

Responsibilities:

1. Define and Execute Data Strategy: Build a clear and scalable data strategy supporting our product-led growth, customer success, and market expansion.

2. Drive Commercial Value from Data: Identify ways to use data to improve monetisation (e.g., upsell triggers, data as a service), enhance onboarding, and optimise retention.

3. Inform Product & GTM Decisions: Collaborate with Product, Commercial, and Marketing teams to use data for segmentation, targeting, and personalisation strategies.

4. Own Metrics and KPIs: Establish key metrics—usage behaviour, digital satisfaction, etc.—and make them accessible across the organisation.

5. Build Insights Infrastructure: Work with engineers or vendors to implement and manage tools for reporting, dashboards, and predictive insights.

6. Support Regulatory & Risk Needs: Partner with compliance/legal teams to ensure data usage aligns with GDPR and market regulations.

7. Act as Strategic Partner: Serve as the data voice in leadership discussions—bringing a data-driven lens to commercial strategy, pricing models, and investor reporting.

Requirements:

• 10+ years of experience in data strategy, product analytics, or commercial operations—preferably in fintech or SaaS environments.

• Strong understanding of building data models, data sharing agreements, customer lifecycle, LTV economics, and regulatory considerations.

• Proven experience translating data into commercial outcomes (e.g., churn reduction, pricing/subscription optimisation, market performance).

• Hands-on skills with modern data tools (e.g., AWS, PowerBI, Salesforce).

• Exceptional communication skills—comfortable presenting to executive teams and collaborating with engineers.

• Ability to thrive in a fast-moving, ambiguous environment with competing priorities.

• Willingness to travel to the UK and abroad as required.

Good to have:

• Experience working with financial and/or banking partners; knowledge of banking systems and data sets.

• Familiarity with B2B metrics like product-led growth, activation funnels, and customer segmentation.

• Interest or experience in AI/ML and its application in SaaS.

Benefits:

• Competitive compensation, private health & dental insurance, corporate discounts, career development via Dentsu University, and free LinkedIn Learning access.

• 29+ days of annual leave, including holidays, birthdays off, and wellness days.

• Opportunities for volunteering and agency closure during Christmas and New Year.

• Hybrid working schedule.

Inclusion and Diversity:

Our diverse and inclusive culture enables employees to bring their whole selves to work, fostering innovation and better outcomes. We encourage applications from people of all backgrounds, ages, and abilities. We are open to flexible working arrangements and will discuss any reasonable adjustments needed during the recruitment process.

#LI-Hybrid

Location: London

Brand: Merkle

Time Type: Full time

Contract Type: Permanent