Data Strategy and Commercialisation Lead

Dentsu; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Head of Data Strategy and Commercialisation to shape data-driven strategies for their B2B platform. This pivotal role involves defining data strategy, driving commercial value, and collaborating across departments to enhance customer value and product innovation. The ideal candidate will have extensive experience in data strategy and product analytics, particularly in fintech or SaaS environments. Join us to make a significant impact in a fast-paced, innovative setting.

Benefits

Private health & dental insurance

Corporate discounts

Career development through Dentsu University

Free access to LinkedIn learning

29+ days of annual leave

Opportunity to volunteer for up to 2 days per year

Hybrid working schedule

Qualifications

• 10+ years of experience in data strategy or product analytics.
• Strong understanding of data models and customer lifecycle.
• Hands-on skills with modern data tools.

Responsibilities

• Define and execute data strategy for product-led growth.
• Drive commercial value from data and inform product decisions.
• Establish metrics and insights infrastructure.

Skills

Data Strategy

Product Analytics

Commercial Operations

Communication

Tools

AWS

PowerBI

SalesForce

Job description

Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Mid-sized Businesses to access International Trade through a world-first, global platform and ecosystem of expertise, insight and connections. This role will be an important member of the team behind our platform's launch and global success.

Job Description:

At Navigator.Global we're building a category-defining B2B platform that empowers businesses to grow internationally. While our core mission is to help businesses expand globally, we also have big plans to expand internationally. We plan to launch in ten markets this year with further markets planned in 2026 and beyond. As our first Head of Data Strategy and Commercialisation, you'll lay the foundation for a data-driven culture and drive strategic impact across the business. If you're excited by the opportunity to shape strategy, own outcomes, and work in a B2B business that is helping define the category -let's talk.

The Role:

At it's heart Navigator.Global is a lead management and data platform helping businesses to grow internationally. We are your one stop shop for international trade - combining financial and commercial partners with vetted industry providers to help our customers expand globally across a wide variety of industries. As Head of Data Strategy and Commercialisation you'll help us unlock the power of data in building a smarter, faster, and more scalable B2B platform. In this pivotal role, you'll shape and execute our data vision, turning insights into action that drives customer value, product innovation, and revenue growth. You'll lead a team of experts and collaborate across departments to align data strategy with our go-to-market and product roadmap, playing a foundational role in how we grow.

Responsibilities:

• Define and Execute Data Strategy: Build a clear and scalable data strategy that supports our product-led growth model, customer success, and market expansion.

• Drive Commercial Value from Data: Identify ways to use data to improve monetisation (e.g. upsell triggers, data as a service), enhance onboarding, and optimise retention.

• Inform Product & GTM Decisions: Collaborate closely with Product, Commercial and Marketing to use data for segmentation, targeting, and personalisation strategies.

• Own Metrics and KPIs: Establish the metrics that matter-usage behaviour, digital satisfaction etc -and make them accessible across the org.

• Build Insights Infrastructure: Work with engineers or vendors to implement and manage the tools needed to deliver reporting, dashboards, and predictive insights.

• Support Regulatory & Risk Needs: In partnership with compliance/legal teams, help ensure data usage aligns with GDPR and market regulations.

• Act as Strategic Partner: Serve as the data voice in leadership discussions-bringing a data-driven lens to commercial strategy, pricing models, and investor reporting.

Requirements:

• 10+ years of experience in data strategy, product analytics, or commercial operations-ideally in fintech or SaaS environments.

• Strong understanding of building data models, data sharing agreements, customer lifecycle, LTV economics, and regulatory considerations.

• Demonstrated experience translating data into commercial outcomes (e.g., churn reduction, pricing / subscription optimisation, market performance).

• Hands-on skills with modern data tools (e.g., AWS, PowerBI, SalesForce)

• Exceptional communication skills-you're equally comfortable presenting to the exec team or collaborating with engineers.

• Proven ability to thrive in a fast-moving, ambiguous environment with competing priorities.

• Ability to travel to the UK and abroad when required

Good to have:

• Experience working with financial and/or banking partners. Knowledge of banking systems and data sets would be advantageous

• Familiarity with B2B metrics like product-led growth, activation funnels, and customer segmentation.

• Exposure to or curiosity about AI/ML and how it can enhance SaaS experiences.

A few of the benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams

#LI-Hybrid

Location:
London

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent