Sales and Marketing Manager

Business News Wales; Cardiff; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic media business dedicated to supporting the Welsh economy through high-quality journalism. As the Sales and Marketing Manager, you will play a pivotal role in driving growth by generating new business leads and executing impactful marketing campaigns. This is a unique opportunity to collaborate with editorial and production teams, ensuring alignment between marketing activities and content output. With a strong emphasis on creativity and collaboration, you will help shape the future of a growing platform while enjoying flexible working arrangements and opportunities for personal development.

Benefits

Creative and Collaborative Environment

Flexible Working Arrangements

Opportunities for Progression

Supportive Team Culture

Qualifications

• Proven experience in sales and marketing, ideally in media or digital sectors.
• Strong communication and relationship-building skills are essential.

Responsibilities

• Generate new business leads and manage marketing campaigns.
• Enhance visibility through strategic PR and communications.

Skills

Sales Experience

Marketing Campaign Management

CRM Tools Proficiency

Communication Skills

Relationship Building

Strategic Thinking

Social Media Management

Tools

CRM Systems

Email Marketing Tools

Social Media Platforms

Job description

Location:Penarth/Cardiff/Hybrid

Business News Walesis an independent digital media platform dedicated to providing intelligent, targeted news and analysis to the Welsh business community. We connect organisations, policymakers, and entrepreneurs through sector-specific content, campaigns, and events that promote sustainable economic growth across Wales.

We are seeking a commercially-mindedSales and Marketing Managerto play a key role in driving our growth strategy. This is a unique opportunity to join a dynamic media business with a strong reputation and clear mission—supporting the Welsh economy through high-quality digital journalism and thought leadership.

The Role:

As Sales and Marketing Manager, you will be responsible for generating new business leads, managing marketing campaigns to grow our subscriber base and readership, and enhancing the visibility and reputation ofBusiness News Walesthrough strategic PR and communications.

You will work closely with our editorial, production, and leadership teams to align marketing activity with content output and commercial opportunities, ensuring maximum impact across campaigns.

Key Responsibilities:

Sales and Business Development:

• Identify, research, and engage with new commercial partners, sponsors, and advertisers.
• Support the development of sector-specific content campaigns and events by securing client participation.
• Manage and grow the sales pipeline using CRM tools.
• Develop compelling proposals and presentations tailored to client needs.
• Nurture long-term relationships with key stakeholders across sectors.

Marketing and Subscriber Growth:

• Plan and deliver marketing campaigns to increase awareness, newsletter sign-ups, and platform engagement.
• Oversee social media strategy and execution to amplify reach and promote stories, interviews, and podcasts.
• Optimise email marketing and lead generation tactics, including segmentation and automation.
• Collaborate with content and design teams to create marketing assets.
• Support reputation management and build the organisation’s public profile.

Person Specification:

Essential:

• Proven experience in sales, marketing, or business development—ideally within media, publishing, or digital sectors.
• Strong communication and relationship-building skills.
• Excellent written and verbal communication abilities.
• Ability to think strategically and execute tactically.
• Confident using CRM systems, email marketing tools, and social media platforms.
• Results-oriented, with a track record of meeting or exceeding targets.

Desirable:

• Familiarity with the Welsh economic landscape and public/private sector organisations.
• Experience in B2B content marketing or campaign planning.
• An understanding of digital media trends and audience development.
• Welsh language skills are an asset, though not essential.

What We Offer:

• A creative, collaborative environment with real autonomy.
• The chance to make an impact and help shape the future of a growing media platform.
• Opportunities for progression and personal development.
• Flexible working arrangements and a supportive team culture.

How to Apply

To apply please send your CV and a cover letter outlining your experience, how you can contribute to our ambitious vision [e-mail]