SEO Manager - GAME and Studio

FRASERS GROUP; Upper Langwith; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as an SEO Site Manager, where you will lead the charge in enhancing SEO strategies for a diverse portfolio of brands. This role offers the opportunity to work collaboratively with the SEO Lead and manage a dedicated team, driving organic traffic and revenue through innovative SEO techniques. You will be at the forefront of digital innovation, utilizing your expertise in technical SEO and analytics to optimize performance and achieve key revenue targets. If you are passionate about SEO and thrive in a dynamic environment, this is a perfect opportunity for you.

Benefits

Recognition schemes

Frasers Festival event

CEO Sessions

Retail Reconnect program

Employee wellness programs

Qualifications

• Hands-on experience in an SEO-focused role with team leadership skills.
• Strong technical SEO knowledge and link-building experience.

Responsibilities

• Own and optimize SEO performance for assigned site/brand.
• Conduct keyword research and manage technical site issues.

Skills

Technical SEO

Keyword Research

Link Building

Analytics

Project Management

Problem Solving

Education

Experience in SEO-focused role

Team Leadership Skills

Tools

Botify

Pi-datametrics

Partoo

Croud

Job description

At Frasers Group, we're rethinking retail through digital innovation and unique store experiences, serving consumers with the world's best sports, premium, and luxury brands globally. Our portfolio includes brands like Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission is to build the world's most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many by providing access to top brands and experiences.

We foster a culture of fearless innovation, encouraging our people to think without limits, own their roles, and stay relevant to our people, partners, and the planet. Our principles are:

• Think without limits
• Own it and back yourself
• Be relevant

Role Overview: SEO Site Manager

The SEO Site Manager is responsible for developing and executing the SEO strategy for their assigned site/brand, collaborating with the SEO Lead. Key responsibilities include managing the website to increase organic traffic and revenue through information architecture improvements, content management, and SEO techniques. The role requires being data-driven, performance-focused, and working with external partners such as Botify, Pi-datametrics, Partoo, and Croud.

• Own and optimize SEO performance
• Develop and implement SEO strategy in collaboration with the SEO Lead
• Conduct keyword research and manage technical site issues
• Manage the SEO team, including performance reviews and hiring
• Monitor and improve KPIs and revenue targets
• Identify opportunities and insights across channels
• Support SEO link building campaigns
• Stay updated with industry best practices and share insights

Benefits and Perks

• Recognition schemes like Frasers Champion and Fearless 1000 bonuses
• Frasers Festival event
• CEO Sessions for leadership engagement
• Retail Reconnect program for frontline insights
• Employee wellness programs including Frasers Fit gyms and Retail Trust support

Next Steps

Applications will be reviewed, and candidates will be contacted for interviews focusing on cultural fit and technical skills. The process may include multiple interview stages and practical assessments.

Minimum Requirements

• Hands-on experience in an SEO-focused role with team leadership skills
• Strong technical SEO knowledge and link-building experience
• Experience managing SEO for revenue-generating consumer sites
• Proficiency in keyword research, optimization, and analytics
• Ability to create and present campaign reports with ROI analysis
• Understanding of web usability, site design, and visitor statistics
• Research skills for keyword prioritization
• Excellent problem-solving, analytical, and project management skills
• Passion for SEO and online marketing, with content marketing experience