Global Recruitment Marketing and Brand Manager 12 month FTC

Swissport; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the aviation sector is looking for a Global Recruitment Marketing and Brand Manager for a 12-month FTC. This role involves elevating the employer brand and attracting top talent through strategic marketing initiatives. The successful candidate will lead campaigns, collaborate with stakeholders, and utilize data to enhance recruitment efforts globally. The ideal candidate will have extensive experience in recruitment marketing, strong digital skills, and a passion for promoting a diverse and inclusive culture.

Qualifications

• 8+ years in recruitment marketing or employer branding.
• Strong understanding of digital marketing and content creation.

Responsibilities

• Develop and lead a global recruitment marketing strategy.
• Create and curate content to highlight culture and career growth.
• Monitor recruitment marketing performance and adapt strategies.

Skills

Project Management

Communication

Storytelling

Digital Marketing

Collaboration

Tools

CRM/ATS Systems

Analytics Tools

Job description

Global Recruitment Marketing and Brand Manager 12 month FTC

Direct message the job poster from Swissport

We are seeking a creative and strategic Recruitment Marketing and Brand Manager on a 12-month FTC to elevate our employer brand and attract top talent across our international markets. This role is responsible for championing our talent story, developing, and executing strategies that promote Swissport as an employer of choice.

In this pivotal role, you will lead initiatives across recruitment branding, advertising, and social media, crafting compelling narratives, delivering engaging content, and deploying targeted campaigns that showcase our culture, values, and career opportunities to the right audiences worldwide.

With a strong grasp of global recruitment trends, you will collaborate with key internal stakeholders and external partners to ensure a consistent, high-impact employer brand presence.

Job Responsibilities:

• Develop and lead a global recruitment marketing strategy aligned with our 2030 vision.
• Build and deliver impactful marketing campaigns to attract technical and non-technical talent in competitive global markets.
• Create and curate authentic content (e.g., employee stories, career path videos, site features) to highlight our inclusive culture, safety-first mindset, and opportunities for career growth.
• Manage and evolve our employer brand presence across owned and paid channels, including LinkedIn, Glassdoor, aviation-specific platforms, industry events, and job aggregators.
• Collaborate with Talent Acquisition, Culture, Marketing, Internal Communications, and HR business partners to ensure alignment in brand messaging and candidate experience.
• Develop global toolkits, templates, and messaging frameworks for consistent yet localized brand execution across regions (e.g., EMEA, APAC, Americas).
• Use data and insights to monitor recruitment marketing performance, campaign effectiveness, and market trends—adapting approaches to drive engagement and application quality.
• Support EVP activation and employee advocacy initiatives, embedding brand storytelling into onboarding, referral, and ambassador programs.
• Act as a thought partner to HR and business leaders to promote brand positioning and recruitment marketing best practices.
• Support partnerships with creative agencies and vendors to deliver high-quality, on-brand marketing assets.

Qualifications and Competencies:

• Proven experience (8+ years) in recruitment marketing or employer branding within an international environment.
• Strong understanding of digital marketing, content creation, and social media strategy.
• Excellent project management skills to handle multiple global initiatives.
• Strong communication and storytelling skills.
• Experience with recruitment marketing platforms, CRM/ATS systems, and analytics tools.
• A collaborative mindset with the ability to work across cultures and time zones.
• Passion for people, culture, and delivering an exceptional candidate experience.
• Willingness to travel domestically and internationally as required.
• Experience working within a matrixed, multinational organization.
• Knowledge of diversity, equity, and inclusion (DEI) best practices in talent marketing.
• Proficiency in multiple languages is preferred.

This job description provides a general overview of the work expected of the incumbent. It does not cover all activities, duties, or responsibilities, and the incumbent may be required to perform other related duties.